What is Hold Percentage?？
Synonyms:
| Category | Chinese | English |
|---|---|---|
| Common Term |
持有率 |
Hold Percentage |
| Industry Term | 庄家留存率 | Hold Rate |
Definition
Hold percentage is a proportional metric indicating the final revenue a platform retains from the total betting volume, reflecting the platform's actual retained earnings. This metric is highly correlated with odds design, rebate policies, and player win rates. It serves as a vital core metric for gaming operators to evaluate their profit structures.
Mechanism
It is calculated by determining the ratio of net revenue to the total betting volume (turnover).
Common Sources / Related Factors
- Platform Revenue
- Odds Models
- Rebate Costs
- Systems
- Financial Data
Value in the iGaming Industry
It measures and evaluates the quality of a platform's profitability.
Common Misconceptions
| Misconception | Correct Understanding |
|---|---|
| The higher the Hold, the better | It may negatively impact the user experience |
| Identical to the margin/spread (水差) | They are distinct concepts |
| It remains fixed | It is subject to fluctuation |