What is Deposit Frequency？
Synonyms:
| Category | Chinese | English |
|---|---|---|
| Common Term |
存款频率 |
Deposit Frequency |
| Industry Term | 充值频率 | Funding Frequency |
Definition
The number of times a player makes a deposit within a specified period of time.
Mechanism
The system tracks and calculates deposit behaviors within a statistical cycle to generate user tags.
Common Sources / Related Factors
- Deposit records
- User activity level
- Activity participation
- VIP level
- Channel source
Value in the iGaming Industry
Used to assess player stickiness (retention) and spending power.
Common Misconceptions
| Misconception | Correct Understanding |
|---|---|
| High frequency equals high value | Must also consider the deposit amount. |
| Only looking at the number of times | Must analyze the time cycle/period. |
| Frequency is fixed | It changes over time. |