What is a Cashback Promotion？
Synonyms:
| Category | Chinese | English |
|---|---|---|
| Common Term |
返水优惠 |
Cashback Promotion |
| Industry Term | 亏损返还 | Loss Rebate |
Definition
An activity where the platform returns a percentage of rewards based on the user's betting volume or net loss amount.
Mechanism
The system calculates the total bets or losses over a specific cycle (daily, weekly, etc.) and issues the rebate amount accordingly.
Common Sources / Related Factors
- Sports Betting Cashback
- Live Casino Cashback
- Slots Cashback
- Affiliate Activities
- VIP Rewards
Value in the iGaming Industry
It is designed to enhance user engagement and retention rates.
Common Misconceptions
| Misconception | Correct Understanding |
|---|---|
| Cashback is the same as profit. | It is only a partial refund of turnover or losses. |
| All games have the same cashback rate. | Rates vary depending on the game type (e.g., Slots vs. Live Casino). |
| Cashback is issued in real-time. | Most are issued based on a fixed cycle (e.g., daily settlement). |