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When we mention the country of Egypt, I believe that anyone in the world who is literate knows this country with a long history. Even gambling slot machine games often use ancient Egyptian elements. This is because the culture and history of ancient Egypt have been deeply imprinted in people's hearts. Almost all slot machine game manufacturers will have one or two video games with ancient Egyptian elements as the theme. Ancient Egyptian culture is so famous that no matter which country they are in, no matter how big the cultural differences are, users will be interested in this mysterious and ancient element. This is why ancient Egyptian elements are so widely used in video games. As a game manufacturer, we all care about the psychological needs and interests of users, satisfy users as much as possible, and increase the usage rate and eye-catchingness of the game. So, as a gambling operator, have you ever paid attention to the Egyptian gambling market? Based on preliminary analysis, it is believed that the Egyptian gambling market has huge potential. Today, TC-Gaming will give you a detailed introduction to Egyptian iGaming and the potential stocks in the gambling market.

Basic overview of Egypt

Egypt is a country in the Middle East. Due to cultural reasons in the Arab world, generally speaking geographically, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the United Arab Emirates and Yemen; Palestine, Maghreb, Algeria, Libya, Morocco, Tunisia, Turkey, Cyprus, Afghanistan, Republic of Sudan, Mauritania and Somalia, are all Middle Eastern countries. We will talk about more Middle Eastern gambling markets in the next article. Today is mainly about taking a look at the potential of the Egyptian gambling market.

Egypt is known for its rich history, with evidence of settlement dating back to 6,000 BC. It is famous for its ancient civilizations that created the Great Pyramid of Giza, the Sphinx, and the Valley of the Kings. Egypt is a mainly Islamic country with a population of over 100 million (111 million). It has a national GDP of US$476.7 billion (2022) and a per capita GPD of US$4,295.41. But did you know that in 2017, the per capita GDP was only 2,500 US dollars? Less than (even the epidemic has not stopped Egypt's development). When you think of this data, you know that Egypt's economy has been developing at a high speed in recent years. Compared with the Philippines’ per capita GDP, it is now only US$3,498.51.

A large population and a well-developed economy are all basic conditions necessary for online gambling platforms to develop the local gambling market.

Egypt's population

As of January 2023, Egypt's total population has reached 111.8 million people. Meanwhile, Egypt's population increased by 1.7 million between 2022 and 2023, a growth rate of 1.6%. Population growth is moderate. In terms of gender ratio, Egypt’s female population accounts for 49.4% of the total population, while the male population accounts for 50.6%. The gender ratio is relatively balanced. Among them, 43.1% of the Egyptian population lives in urban centers, and 56.9% of the population lives in rural areas.

Age distribution of the Egyptian population
The average age of the Egyptian population is 24.2 years old.
10.9% are between 0 and 4 years old.
18.0% are between 5 and 12 years old.
9.3% are between 13 and 17 years old.
11.6% are between 18 and 24 years old.
15.5% are between 25 and 34 years old.
13.7% are between 35 and 44 years old.
9.6% are between the ages of 45 and 54.
6.6% are between 55 and 64 years old.
4.9% are aged 65 and above.

Egyptian religion and culture

Egypt is a religiously diverse country, but it shows clear dominance in religious beliefs. Among them, about 90% of the population believes in Sunni Islam. Sunniism is the mainstream of Islam, which has a profound impact on Egyptian life and culture. However, although the majority of the population is Muslim, about 10% of the population still adheres to Christian denominations such as Coptic Orthodoxy, Coptic Catholicism, and Greek Orthodoxy. The existence of these churches illustrates Egypt's religious diversity and tolerance. Therefore, although most people are Muslims, after all, their state religion is Islam.

What languages are spoken in Egypt

In Egypt, the general population primarily uses Modern Standard Arabic as their primary language. However, those who are highly educated not only master Arabic, but they often also use English as a second language. But one advantage here is that too many countries in the Middle East use Arabic. Therefore, if the Egyptian gambling city is used as an outpost, it is basically equivalent to the Middle East gambling market and has laid the foundation.

Because most Arabic speakers are concentrated in North Africa, the Arabian Peninsula, and the Middle East, that is the Arab world. There are 25 countries in the world that declare Arabic as the official language or co-official language (Algeria, Bahrain, Chad, Comoros, Djibouti, Egypt, Eritrea, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tanzania, Tunisia, the United Arab Emirates and Yemen, as well as countries where Arabic is the national language, such as Iran, Turkey, Niger, Senegal, Mali and Cyprus. Gambling platforms with Arabic as the main language basically have the key to the Arabic gambling world.

Internet usage in Egypt

In January 2023, the number of Internet users in Egypt reached 80.75 million. The penetration rate accounts for 72.2% of the total population. From 2022 to 2023, the number of Internet users in Egypt will increase by 1.2 million. The growth rate of Internet users in Egypt reached 1.6%. At the same time, as of early 2023, Egypt still has 31.09 million people who are not connected to the Internet, accounting for 27.8% of the total population. Therefore, although Internet penetration in Egypt is already high, a significant portion of the population still does not experience the Internet.

Internet connection speeds in Egypt in 2023

Mobile Internet connection speed over cellular network: 22.17 Mbps. Year-on-year growth of 10.12 Mbps (+28.4%)
Median fixed internet connection speed: 45.79 Mbps. A year-on-year increase of 4.90 Mbps (+28.4%).
The two growth rates are the same, which is basically in line with the development of the Internet in Egypt.

Egypt Social Media Statistics 2023

Although the number of connections is a reference for understanding the Internet situation in Egypt, for the gambling platform industry, the number of connections can only be a preliminary reference. But if it is the statistics of social media, the reference value will be greater, because now we will take a look at the use of social media in Egypt.

(Aside: Sometimes individuals or groups will have multiple social media accounts for marketing or personal purposes. In fact, analysis of various data from trusted third parties such as GWI and data.ai shows that the overall use of social media worldwide There has been no significant decline in volume, and social media usage continues to increase in almost all countries) In

January 2023, the number of social media users in Egypt was 46.25 million. Equivalent to 41.4% of the total population, and 57.3% of the total number of Internet users (regardless of age), of which 39.1% are female and 60.9% are male.

(The large gap between men and women is basically in line with the cultural attributes of the Islamic religion.)

(Also: Data released by top social media platforms show that as of the beginning of 2023, there were 42.1 million users aged 18 and above using social media in Egypt, which is equivalent to That’s 60.9% of the total population aged 18 and over. But in any case, for Egypt’s population of more than 100 million, the data gap of 4 million is not very far.)

Number of Facebook users in Egypt in 2023

According to data released by Meta, Facebook had 42 million users in Egypt at the beginning of 2023. Equivalent to 37.6% of the total population of Egypt. It accounts for 52.8% of people over 13 years old. The total number of users is equivalent to 52.0% of the local Internet user base (regardless of age). 37.8% of them are women and 62.2% are men.

However, Facebook’s coverage in Egypt decreased by 2.7 million (-6.0%) compared with previous years. (But the decrease in Facebook does not mean that the number of Facebook users has decreased. It can only mean that the number of Facebook accounts has decreased. For a large-scale social software like Facebook, such fluctuations are in line with the up-and-down fluctuations caused by business needs. .)

Number of YouTube users in Egypt in 2023

According to GOOGLE data, YouTube in Egypt had 45.9 million users at the beginning of 2023. Equivalent to 41.0% of Egypt's total population. Accounting for 56.8% of the total number of users on the Internet, 37.3% are female and 62.7% are male. However, the data released by Google also mentioned that YouTube’s potential advertising coverage in Egypt decreased by 400,000 (-0.9%) in previous years. However, the same data shows that between October 2022 and January 2023, the number of users who could be reached with ads on YouTube in Egypt remained unchanged.

Therefore, I personally believe that this estimate is based on the number of users in the tens of millions. Different quarters, times, and hot spots will cause normal fluctuations.

Number of Instagram users in Egypt in 2023

Data released by Meta shows that Instagram had 15.35 million users in Egypt at the beginning of 2023. Equivalent to 13.7% of Egypt's total population. Accounting for 19.3% of the number of Internet users over the age of 13. Accounting for 19.0% of the total number of Internet users. Among them, 46.8% are female and 53.2% are male.

But Meta’s quarterly data shows that between October 2022 and January 2023, Instagram’s advertising audience in Egypt decreased by 850,000-5.2%.(This is also like what FB said above, the number of active users and the audience of advertisements cannot form an equal relationship.)

Number of TikTok users in Egypt in 2023

According to ByteDance data, at the beginning of 2023, TikTok had 23.73 million users aged 18 and above in Egypt. Equivalent to 29.4% of the local Internet user base. Advertising reaches 34.3% of all Egyptians aged 18 and above. Among them, 39.4% are female and 60.6% are male.

During the same period in previous years, TikTok's advertising coverage in Egypt increased by 3.5 million +17.0%; in terms of quarterly terms, the potential number of advertising users increased by 768,000 +3.3% from October 2022 to January 2023.

This actually tells us from the side that the advertising coverage of Instagram, YouTube, and Facebook in Egypt will decline. In recent years, TikTok has indeed developed rapidly overseas.

Number of Facebook Messenger users in Egypt in 2023

Data released by Meta shows that at the beginning of 2023, the number of users of Facebook Messenger ads in Egypt reached 32.95 million. Equivalent to 29.5% of the total population at the beginning of the year. This is equivalent to 40.8% of the local Internet user base, of which 39.2% are female and 60.8% are male.

Facebook Messenger's potential ad reach in Egypt decreased by 1.7 million -4.8% between 2022 and 2023.

(Note: This refers to advertising coverage, not the number of users)

Number of LinkedIn users in Egypt in 2023

LinkedIn noted in its resource figures that at the beginning of 2023, LinkedIn had 7.9 million "members" in Egypt. (Note: LinkedIn members are all adults over 18 years old), and the advertising coverage is equivalent to 7.1% of the total population. Approximately 11.4% of Egypt's population is over 18 years old. Equivalent to 9.8% of Internet users (regardless of age), of whom 29.4% are female and 70.6% are male

LinkedIn's advertising reach in Egypt increased by 1.5 million +23.4% between 2022 and 2023, while from October 2022 to January 2023, audience users increased by 400,000 +5.3%.

Number of Twitter users in Egypt in 2023

Twitter data shows that at the beginning of 2023, there were 5.8 million users in Egypt. Equivalent to 5.2% of the total population at that time. 7.2% of the local Internet user base (regardless of age). 28.1% of them are female and 71.9% are male. (But Twitter has many non-human accounts, such as artists, teams, communities, etc. At the same time, the gender of the user is not very reliable, because the gender is chosen by the user, and Twitter is no better than FB.) From 2022 to early 2023, Twitter will Potential advertising coverage in Egypt increased by 650,000 +12.6%. During the same period, in the quarter from October 2022 to January 2023, the number of Egyptian users covered by Twitter decreased by 300,000-4.9% (I personally think it can only be used as a reference for the quarter because the data released by Twitter each time fluctuates. very frequently).

Mobile connections in Egypt in 2023

According to data from Mobile Think Tank, Egypt had 105.1 million cellular connections as of early 2023. Equivalent to 93.9% of the total population. When comparing the same period, the number of mobile connections in Egypt increased by 7 million between 2022 and 2023 (+7.2%)

From the above data, we can clearly see that the penetration rate of the Internet in Egypt is very high. This penetration rate may be affected by some factors, such as one machine with multiple numbers or group control and other similar technologies, but the overall impact of these factors is not great. By comparison, in some African countries, the number of this type of Internet connection is much higher than in Egypt. Therefore, based on the basic judgment of Egypt’s Internet penetration rate, it can still be considered that Egypt’s Internet penetration rate is quite high.

Current status of online payments in Egypt

Egypt has a consumer market of more than 100 million people, most of whom are under the age of 30. Egypt’s consumer group of more than 100 million, especially the youth group who are proficient in social media, will have huge potential. Today it has one of the largest numbers of potential online shoppers in the Arabic-speaking world.

According to the Egyptian Banking Department, Egypt's electronic payment volume will increase by 52% in 2022, the number of electronic payment access points will increase by 840,000, and the transaction amount will reach 50 billion Egyptian pounds, both reaching record highs. Among them, the issuance of Meeza cards, an e-wallet launched by the Egyptian government, increased to 57 million that year, and the number of mobile wallets increased by 3 million from 2021 to 30 million.

According to the data collected by TC-Gaming editor, the most popular method of payment among Egyptian people is electronic wallet, which accounts for 37% of the market share. In the first two years, the share was only 15%, but this was due to the fact that the network was still in development, and card payment still accounted for the main share in Egypt.

There is in Egypt. There are several commonly used e-wallets such as Vodafone, Orange, and Etisalat, among which Vodafone holds more than 70% of the market share.

Current situation of gambling in Egypt

Although Arab Egypt is a predominantly Muslim country that strictly adheres to Sharia law and strictly prohibits gambling activities, gambling is not completely illegal in Egypt. In fact, lotteries and sports betting are allowed and legal in the Egyptian state. Taking into account the importance of tourism to the country's economy, the Egyptian government has liberalized the gambling industry to a certain extent from 1955 to the present day. The gambling industry falls under the management and supervision of the Ministry of Tourism.

There are three cities in Egypt with casinos, among which Cairo has the largest and most casinos, with a total of 13. However, the casino is not open to Egyptian citizens and only foreigners can enter the casino to play. In addition, the legal age for gambling is 18 years old, but some casinos require customers to be 21 years or older to enter in order to protect their operations and social responsibilities.

Although Egyptians cannot go to physical casinos to play games, the development of modern technology, especially the emergence of online gambling, has also provided a more convenient and faster channel for some Egyptian players who are keen on gambling. However, when it comes to online gambling, its illegality or legality becomes blurry and is in an unregulated market environment. Although in theory, online gambling is illegal in Egypt, due to the lack of specific regulations and strict supervision, it cannot be said with certainty that it is illegal for Egyptians to gamble online. Therefore, in Egypt, online gambling can be said to be in a legal gray area.

What kind of gambling games do Egyptians like?

As you can guess from the above table, gambling is very popular in Egypt, especially sports and lotteries, which are the favorite gambling games of Egyptians. This is mainly because Egyptian authorities have been legalizing gambling for years and there are also brick-and-mortar casinos offering services there. Such an environment has made gambling very popular in Egypt so most people have been exposed to or participated in gambling. Even regardless of their level of participation, we can be sure that Egyptians are more open and accepting of gambling. Their knowledge and understanding of gambling, as well as their attitude towards gambling, show their insensitivity to gambling. This phenomenon largely reflects the tolerance and acceptance of gambling in Egyptian society.

If you want to bet on sports in Egypt now, you have to go to an overseas betting platform website. After all, there is no strict supervision of online gambling in Egypt, let alone a license. If you plan to enter the Egyptian gambling market, sports betting and lottery are the entry points that Egyptians can accept and can easily get started with the game.

Egypt's Political Situation

Egypt, a country renowned for its profound history, is a regional power in North Africa, the Middle East, and the Muslim world, and is also considered a middle power globally. However, Egypt's history has not been smooth sailing. It has experienced many difficulties and challenges. But since 1978, Egypt's international conflict has all but disappeared since it signed a peace treaty with Israel, although partisan fighting has persisted since the 2011 revolution that toppled former President Hosni Mubarak's regime. The impact on the gambling industry will be relatively small. In fact, Egypt’s political stability provides a good living space and environment for the online gambling industry.

Summary

If you want to enter the gambling industry in the Arabic-speaking world, Egypt is a good entry point. There are several reasons for personal analysis:
1. The population base is sufficient (more than 100 million people, more than Vietnam)
2. The average GPD of the people is more than 4,000 US dollars (the Philippines only has more than 3,000, and Vietnam is also lower than Egypt)
3 . The foundation of the Internet is relatively good.
4. The public is neither unfamiliar nor disgusted with gambling.

The above 4 points are already the cornerstone of online gambling survival. The uncertain factors to consider are religious culture and publicity channels. Although Egypt is anchored in the Islamic faith. It is therefore crucial to understand the religion, language, beliefs, and culture of the Egyptian gambling market. Therefore, it is necessary to reduce or avoid the distrust caused by online gambling platforms. The interface design of your gambling platform should also be paid attention to. By incorporating local elements into the design, content, and marketing strategy, users can feel friendly and identified, reducing the possibility of cultural conflict. According to the operation and visual habits of the Egyptian gambling market, the user interface and interaction methods are adjusted to ensure simplicity and ease of use and appropriate interface-switching functions are provided. Ensure content is accurate with translation and proofreading by experienced linguists. Use local senior designers for visual design, combining interfaces, icons, and images with local culture to create a friendly user experience. It can close the distance between online gambling platforms and users. Of course, the gambling platform must also keep up with the marketing methods to maintain and ensure the stable operation of the platform and improve the conversion of members. TC-Gaming has established a 24-hour information security team to monitor platform operations and discover and solve problems in a timely manner. Cooperate with well-known game manufacturers to provide a variety of game types. Allowing you to easily and seamlessly access the Egyptian gambling market. Choose TC-Gaming White Label and work together to achieve success.

So overall, Egypt, as a large country in North Africa, has huge potential in the gambling market. Although gambling is restricted to a certain extent due to the influence of Sharia law, due to the policies of the authorities, the public is not disgusted with gambling. At the same time, due to Egypt’s language relationship, Arabic is used in the Middle East and some North African countries. Arabic. That is to say, if you enter the Egyptian gambling market, it can be said that Egypt is just one of the areas of your gambling platform. In the Arabic system, as long as it is an Arabic-speaking country, they are all potential users of your gambling platform. What you have to do is to increase the channels for deposits and withdrawals, but digital currencies are now so widely used. For example, USDT and even Bitcoin have doubled in value from last year to today. Besides, there are more and more third-party payment companies for gambling, and the types of payment products are becoming more and more abundant. At the same time, the penetration rate of the Internet in Egypt and the activity of social media are increasing every year, which also provides a broad user base for online gambling platforms. Therefore, Egypt’s gambling market will have greater room for development in the future.

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