Practitioners in the iGaming industry are well aware that, especially those operators operating overseas iGaming businesses, they will use SEO optimization for GOOGLE searches to attract traffic in order to acquire more new gamblers. Techniques include black hat and white hat, but most of the actual GOOGLE SEO optimization uses white hat methods. However, Google recently announced a search quality update that specifically targets low-quality web pages that rely on SEO to pull search results, which is what we usually call "spam web pages". It is expected that the number of such spam web pages can be reduced by 40%.

As an operator in the iGaming industry, GOOGLE’s search engine optimization (SEO) is undoubtedly one of the stable sources of traffic for iGaming. In this competitive industry, it is understandable that some people may not do SEO in the conventional way and always look for methods that seem faster. However, when a major algorithm update of GOOGLE is released, those operators that rely too much on traffic sites will inevitably be severely impacted, especially those traffic sites that now use artificial intelligence to generate articles.

This update will undoubtedly have a profound impact on their operating model, and may even cause some traffic sites to completely disappear overnight. Therefore, for iGaming operators, how to adapt to this search engine algorithm update, how to maintain the stability of website traffic, and how to deal with various risks that may arise, have become important issues they need to face next.

Today, the editor of TC-Gaming would like to share with you some adjustment strategies for iGaming GOOGLE SEO in response to GOOGLE’s latest algorithm update.

It is not a webpage designed for people. GOOGLE will judge your webpage to be spam!

What is: a web page not meant for humans?
The main job of search engine optimization (SEO) involves in-depth understanding of how search engines crawl Internet pages, how they index them, and how they determine how they rank search results for a specific keyword. . By optimizing relevant web pages, SEO can effectively improve search engine rankings. This can thereby increase website traffic and ultimately improve the website's conversion or publicity capabilities. These are the main work scope and goals of SEO technology.

However, some SEO personnel will take advantage of the inflexibility of machine algorithms to perform some operations on web pages to deceive search engines or algorithms and make search engines think that this is a valuable web page. This type of webpage is actually for search engines or algorithms to see, not for humans. This method can improve the ranking of web pages in a short period of time. This type of method is often seen online. For iGaming, an industry that pays attention to results and achievements, this is a shortcut to get started quickly. What types of non-human web pages will be affected?

Web page stacking keywords
Many SEOs use this method, especially iGaming SEO personnel. They will use this method to improve their performance and data. To improve the ranking of web pages, of course, this method is not just a simple repetitive stacking of a few words, as I mentioned. There are also skills and techniques involved. These web pages are actually for GOOGLE to see, not for humans. The difficulty and technology of optimizing this type of web page become more unstable. Especially now that the algorithm has been updated, a lot of sites on the same network will encounter this red line.

Web content generated by automated tools
In the field of iGaming SEO, it is usually impossible for an SEO professional to be responsible for the search optimization of only one website. They have to manage at least 3-5 websites in their hands. For those SEO personnel who specialize in website group operations, the number of websites they have to manage is even greater, and may even reach hundreds. There are also some SEO personnel who specialize in operating mirror sites. Their task is to manage hundreds of websites. Faced with so many websites, it is undoubtedly an almost impossible task to update content according to normal maintenance methods, so they will choose to collect existing content on the Internet. Content collected in this way often produces a large number of homogeneous articles. Of course, in order to avoid this homogeneity problem, SEO personnel will also make secondary modifications to these articles, create pseudo-original articles, or avoid the homogeneity problem by replacing some synonyms. There is no need for a mirror site. A piece of software and some code can directly mirror your website. Any content posted on your website will be mirrored in minutes. However, with the continuous updating of GOOGLE's search algorithm, such sites or mirror sites that create pseudo-originals through collection and modification have now become the targets of GOOGLE's optimization and suppression.

AI-generated content articles
Nowadays, artificial intelligence has penetrated deeply into our daily lives, especially in article-type websites, and its impact is particularly obvious. As long as there are enough keywords and a high-quality server, thousands or even tens of thousands of articles can be generated in one minute, and these articles can be automatically generated and published on the website with only a few keywords. However, the main purpose of this type of article is to trick search engines into thinking that these are original articles and that this is a high-quality website. However, this type of website actually has no real original value. Artificial intelligence is artificial intelligence after all. Besides, big companies like GOOGLE also have their own artificial intelligence. Therefore, this type of website cannot truly meet the needs of search users. Therefore, GOOGLE’s suppression of pages lacking original content is also one of its key tasks. This is not only to protect the value of original content, but also to provide higher quality search results to users.

Abnormal methods to attract search engine spiders
In order to increase the influence and traffic of their own websites, some iGaming SEO technicians will choose to rent part of the space of some websites with higher weight and larger traffic for operation. They place their own website links in these spaces, or place some third-party spam information. Another situation is that some well-known websites will rent some of their page space to other SEO practitioners as a means for them to perform search engine optimization. The purpose of these actions, whether it is to attract search engine crawlers, increase the click-through rate or display frequency of spam content on certain pages to obtain advertising revenue, or directly use a page to promote spam content, is to increase website traffic. and influence purposes. However, these behaviors will be affected and suppressed by Google algorithm adjustments.

Suppression of domain names
In search engine optimization (SEO) strategies for iGaming, a common practice is to purchase an aged or high-quality domain name to build a website. Even if some domain names are not particularly high-quality, they are favored by the majority of website developers because of their lucrative page income. The main purpose of purchasing this type of domain name is to directly attract traffic, or to use it to open a new website. They then place low-quality spam content on these sites. However, such websites will also become the target of search engine giant GOOGLE.

How should iGaming respond to Google algorithm changes?

This is not the first time that Google has adjusted its algorithm. After each adjustment, some traffic sites will be suppressed. However, new traffic sites will also emerge. These emerging sites are either long-term and stable high-quality content output, or they have produced a batch of new sites that comply with the Google algorithm after the new algorithm is launched. In addition, some sites will also promptly adjust existing websites to adapt to the new algorithm. However, no matter how Google's algorithm changes, its core value is always based on user search. Therefore, in response to this Google algorithm adjustment, the editor of TC-Gaming has the following suggestions.

Content quality matters
Search has always been about people, which is a topic we discuss often. In other words, only content deemed valuable by GOOGLE will be included and participate in the ranking of search results. But how can we create content that GOOGLE considers to be high-quality and valuable? Whether it is through artificial intelligence technology, collection technology, or secondary pseudo-original technology, the fundamental purpose is to pass GOOGLE's algorithm. However, sometimes you may write content carefully and carefully, but find that your content does not appear in the rankings of search results. For this situation, we need to think deeply. Maybe this content is just that you personally think it is valuable, you think it is of high quality, and you think it is useful information. However, GOOGLE may not think so. Therefore, we may have to spend more time on content in iGaming SEO. When creating content, we must not only pay attention to the quality of the content but also need to master certain skills. This involves content optimization. In the process of content optimization, we need to consider many factors, including the structure of the content, the originality of the content, the keyword density of the content, etc. Only in this way can we create truly valuable content that can be recognized by GOOGLE.

1. Create high-quality content：
   
   • First understand who your users are, what information they need, and then provide them with what they need and in a way they prefer.
   • Write in simple and clear language, and watch for spelling and grammatical errors so users are not misled.
   • Make the content more organized, such as adding titles, paragraphs, and lists, and making tables where there is data, so that users can quickly find the information they need.
   • Appropriately add some pictures, videos, audios and charts to make it easier for users to understand and more attractive.


2. Optimize keywords：
   
   • Start by researching what terms your users are likely to search for so your content can rank higher on search engines. Use keywords naturally in titles, article titles, and body text so search engines understand what your content is about.
   • Use keywords naturally in titles, article titles, and body text so search engines understand what your content is about.
   • Don’t use too many keywords, otherwise search engines will think your content is spam.
   • Use some long-tail keywords to attract people who are likely to become your online gambling customers.


3. Improve the internal link structure：
   
   • The structure of the website should be clear so that users and search engines can easily find the information they are looking for.
   • Use internal links to link related pages so that search engines can understand how your site is organized, and visitors can find more relevant content.
   • The text of the link should be meaningful so that both visitors and search engines understand the content of the link.


4. Build external links：
   
   • Strive to get external links from high-quality and relevant websites so that your website's ranking on search engines will improve.
   • You can cooperate with relevant blogs, websites or forums to obtain external links by sharing content or other activities.
   • Regularly check the quality of external links to ensure that your links are valuable and not contaminated by spam links.
   • Make sure the content is of high quality, relevant to your target audience, and provides valuable information. This means you need to understand who your audience is, what information they need, and deliver it in a way they can understand and appreciate.
   • Use clear and concise language and avoid spelling and grammatical errors. This not only helps improve the professionalism of the content, but also avoids misleading users.
   • Structured content, including titles, paragraphs and lists, and the content should be structured into data to improve readability. his helps users find the information they need quickly and improves their reading experience.
   • Add multimedia elements such as pictures, videos, audio readings, and charts to enhance the user experience. These elements can help explain complex concepts while also making the content more engaging and increasing viewing time.

Strengthen social media and content marketing

Social media and content marketing are really important for the online visibility of iGaming and traffic websites. Create some attractive content, then become active on social media and interact with everyone. This will increase your attractiveness and increase your external network. Such high-quality external network is still available for free, so why not use it? Well, such as FB YOUTUBE IG and other well-known websites. This not only attracts new customers, but also builds better relationships with existing customers, increasing their loyalty and satisfaction. Further increase the traffic and exposure of the website, and improve the possibility of converting potential customers into actual customers.

Track and analyze data

Tracking and analyzing website data is a very important step in optimizing search engine optimization (SEO) strategies. To do this kind of optimization more effectively, I suggest you try a tool like Google Analytics to get a deeper understanding of user behavior patterns and traffic sources. This can help you understand which strategies are working and which ones need to be adjusted or improved. Moreover, this data can also help you discover new opportunities, attract more target users, and improve the overall quality score of the website. Through close attention and analysis of website data, SEO strategies can be adjusted more accurately to improve the website's search engine ranking and user experience. This type of analysis is a required course for every SEO, and the editor of TC-Gaming will not describe it too much here.

Summary