iGaming has long been one of the most profitable and desirable areas of investment. Regardless of whether you have experience in this field, investors or entrepreneurs will have a strong interest in this field and want or try to understand and participate in it. However, there are some key things you may want to pay attention to if your new betting platform is to be successful and profitable, bringing satisfaction and joy to your investors.

Today, we, TC-Gaming, will discuss in detail these important matters regarding the newly opened gaming platform with you. We also hope to use our in-depth understanding and extensive knowledge of the iGaming industry to help those who are interested in entering this industry. We, TC-Gaming, always use our professional knowledge and experience to provide you with the most comprehensive and in-depth guidance and suggestions for opening an iGaming platform.

A few keys to new iGaming platforms

Analyze target iGaming market

Licensing and local regulations

Choose a white label iGaming company

1. Player account management system
2. Bonus offer module
3. Member module
4. Agency Policy/Management Module
5. Payment system management
6. Statistical reporting module
7. Administrator role module
8. Risk control module
9. On-site marketing or email marketing modules or tools

Positioning of gambling platform

In order to make your betting platform stand out among the many competitive markets, you need to form a professional marketing team that has professional knowledge, is proficient in market trends, and can effectively promote your products to the target market. Not only will they need to develop a marketing strategy that suits your iGaming business, company, and brand, but they will also need to conduct in-depth research on your target market to determine how to make your company stand out from your competitors. Be aware that your competitors may have different strategies, which requires you to have a deep understanding of their strengths and weaknesses in order to develop a counterattack strategy.

Additionally, you need to have a clear understanding of the pros and cons of your betting platform and what its unique features are. These unique features can be the key differentiator between you and your competitors. Once you know this information, you will be in a better position to decide what steps to take at each stage of your marketing campaign. This will include selecting appropriate advertising channels, setting clear marketing goals, and implementing effective marketing strategies to attract and retain customers.

Game quality and quantity

The quality and quantity of games are crucial factors for a iGaming platform. If you feel that too many games will make it difficult for users to choose, then you need to filter the games. Priority will be given to games that are popular and have high-quality graphics for display. For an iGambling platform, although a large number of games may cause some difficulties for users to choose, it will also increase the time users stay on your gambling platform. The longer the dwell time, the greater the likelihood of a successful conversion. At the same time, in the process of selecting games, users will invisibly deepen their impression of your iGaming platform. In fact, in a gambling platform, the greater the number of games, the more users will usually enjoy them. However, this does not mean that any game will do; it must be a high-quality game to attract users and generate good feedback. Gamblers, in particular, often have strong tendencies toward conspiracy theories and belief theories, so it is particularly important to provide high-quality games.

Advertising and promotions

Before your iGaming starts, there is usually a series of customer promotions. These activities are carried out through various publicity channels, including the Internet, agency channels, online advertising, offline demonstrations, and some offline publicity activities. Some people may have questions about how the gaming industry can conduct offline publicity. Here, I will give you an example to illustrate that even posting a URL on the door of a public toilet can be regarded as a type of offline channel. There are many offline publicity methods; some are direct, and some are indirect. I won’t go into details here, and I believe everyone can understand it.

However, good publicity alone is not enough. In order to retain bettors and ensure a steady influx of new players, ongoing bonus offers are essential. For example, rewards for membership level improvement, rewards for competitions, etc. These are all designed to attract and retain players so that they have more motivation and interest to participate. Therefore, before you start your iGaming, it is very important to have customer promotions and ongoing bonus promotions in place.

Customer service support

An efficient and high-quality customer service team can provide players with channels for contact at any time to ensure that problem feedback is handled in a timely manner. They have an in-depth understanding of your betting platform and can answer the needs and questions of bettors proficiently, in real-time, and efficiently. Therefore, a friendly, efficient, and friendly customer service team can not only directly improve the service level of your platform but also greatly increase the stickiness of gambling players, thus improving user satisfaction and loyalty.

However, an excellent customer service team must not only do the above basic customer service tasks, but also have higher expectations. If your customer service team can master how to create a platform operation tutorial or method, write some answers to players' frequently asked questions, how to play the game, etc., and the content is clear and easy to understand, then such a customer service team can be considered a qualified customer service team. Their professional knowledge and skills will make your platform stand out in the fierce competition and add a strong competitive advantage to your business.

Support for Cryptocurrency

Some forward-looking white label iGaming are now offering games using cryptocurrencies, and are also offering players ways to pay and withdraw money using cryptocurrencies. We all know that a payment system that can provide diversified payment methods is the key to providing high-quality player services. In today's gambling market, especially overseas gambling markets, many young and high-quality players choose to use cryptocurrency for gambling games. In addition to the privacy advantages of cryptocurrency, this is mainly due to convenience considerations. Therefore, many iGaming platforms, in order to attract more players who use cryptocurrency, will provide separate preferential strategies for this group of players. These strategies include improving player stickiness and providing quick recharge channels. Of course, we at TC-Gaming also recommend that all gambling tycoons should have a clear and in-depth understanding of cryptocurrency and how it is integrated with the gambling industry. We recommend that you use your existing iGaming platform to gain a deeper understanding of how this new payment method works and its benefits.

Grand Prize

The concept of jackpots has always been closely associated with the gambling industry, and there never seems to be any moment of disconnect. The potential for huge bonuses is always an irresistible temptation for many gamblers. Whether it is an offline casino or an iGaming platform, most ordinary players are here for the possible jackpot. This is because the jackpot is extremely attractive and can easily attract a large number of players to participate. Therefore, this strategy to attract players is very popular among gambling platform operators.

Taking the jackpot as an example, it has the following advantages:

1. First, it increases the player's lifetime value. By offering the possibility of winning big prizes, players may be more willing to spend more time and money on your betting platform.
2. Secondly, it can increase the amount of bets. When players see the possibility of winning big, they may be willing to increase their bets to increase their chances of winning.
3. Again, it can increase the conversion rate of new members. For new players, the possibility of winning big prizes is a strong attraction, which may make them more willing to become members of the platform.
4. Plus, it can improve retention rates for existing players. If players see the possibility of winning big prizes, they may be more willing to continue playing on the platform rather than leaving and going to another betting platform.
5. Finally, it can increase the operating income of the gambling platform. As players increase their bets, the platform's operating income will also increase.

How much does it cost to open an iGaming platform?

After you determine the costs of your legal and white label iGaming, you can start planning your budget. For new gambling platforms, the best way is to budget for the first year of operations. This will help you have a clearer direction in financial management. However, experienced gambling operators may choose to budget several years in advance in order to better plan their financial flow.

From an initial cost perspective, established operators will have more advantages than newer online gambling operators. They already have a mature player base and brand image, which is a major advantage for them. Especially for those operators who already have offline physical gambling businesses and are transitioning to online gambling, their advantages are even more obvious.

Therefore, financial planning is particularly important for new iGaming operators. Generally speaking, the costs of gambling operations can be divided into two major stages, namely the pre-start and post-start stages.

For example, you can set a maximum budget before running your betting platform. This may include network company fees (25-35%), license fees (10-30%) and marketing expenses (15-20%). Once your betting platform operation starts, you may need to spend about half of your funds on marketing promotion, because the conversion of user registration is crucial.

I give a rough division here for reference only. The specific proportion may vary according to your business model and market environment.

Before start:
personnel recruitment/white label iGaming launch/office rental/operating funds

After start-up:
personnel capital/network rental/office costs/operating funds/marketing

Are you suitable for opening a betting table?

• Market research: Get a deep understanding of the dynamics of your target iGaming (online gambling) industry, including market trends, top-performing platforms, and their strategies for success.
• Expectations and Difficulties: Although the betting market may seem promising, it is also full of challenges and difficulties. Therefore, there needs to be a clear understanding and expectations of what to expect and what difficulties you may face.
• Team and Partners: Before embarking on a project like a betting platform, make sure you have an experienced and reliable team and partners.
• Effective promotion: Understand and master some effective marketing strategies, whether online or offline, which will help your gambling platform gain greater effective exposure and popularity in the target gambling market.
• Risk assessment: iGaming is a market full of opportunities and competition, and you may encounter various unpredictable problems and setbacks. Therefore, it is very important to assess and predict these risks and, at the same time, manage funds. After all, the person who stands the longest is probably the winner.

What types of employees are needed for the gaming platform?

In the current environment, an efficient gambling platform pays great attention to the composition of the core team. The work types of the core team are usually divided into the following main roles:

• Project Leader:They are responsible for the operation and management of the entire project.
• Agency Heads:They are primarily responsible for relationship management with agents.
• Marketing Team:This team is responsible for developing and executing various marketing strategies.
• Customer service team:Provides customer service to resolve bettors’ questions and concerns.
• Risk control personnel:Responsible for assessing and managing various risks (especially deposits and withdrawals).
• Marketing Analysis Manager:Responsible for analyzing the effectiveness of marketing activities for optimization.

Since most companies now use the gaming system of white label iGaming company, in terms of technology, white label iGaming company usually provides such services. For example, our TC-Gaming provides this kind of technical service to help customers operate their gambling platforms more efficiently.

How to drive traffic to iGaming platforms?

Acquiring traffic for an iGaming platform is a complex and diverse task that needs to be carried out through multiple aspects and channels. Each channel is unique and requires different operational strategies and methods. On most iGaming platforms with customer acquisition channels, common ways to obtain traffic include the following:

• Agents:Promote through agents and use their connections and influence to guide more users to our platform.
• SEO：This is to improve the ranking of search engine results pages by optimizing the content and structure of our website, thereby attracting more users to click on our target website.
• Social media:We can publish information about our platform on various social media platforms to attract more users to pay attention to our platform through interaction and sharing.
• Telemarketing:We can directly communicate with potential users through telephone sales, introduce our products and services, and guide them to use our gaming platform.
• Offline advertising:By advertising in various offline venues, our brand image and message can be directly conveyed to the public.
• Video:By producing and publishing attractive video content, we can leave a visual and auditory impression on users, improve their awareness and favorability of our platform, and generate interactive behaviors, such as registration, recharge, etc.

Summary

Solving all legal and financial issues, choosing a reliable Internet provider, and developing an effective marketing strategy will be the starting point for gambling operators to make their gambling platform successful.

TC-Gaming is a white label iGaming company that provides one-stop white label iGaming services. We have been deeply involved in the white label iGaming industry for 16 years. Our expertise and experience will inform your betting platform in the most effective way to your target betting market, allowing you to quickly and seamlessly reach your target betting market. We are committed to helping gambling platform customers save time and energy, and it only takes 10 minutes to open a website. It also has a multi-language module and has 12 local language experts involved in translation and interface design to seamlessly enter your target gaming market. I believe that choosing TC-Gaming will be your best partner in the overseas iGaming market.