Things to Know About Starting a New Sportsbook Venture

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In the past, sportsbooks platforms always seemed to be less popular than other types of betting such as comprehensive, lottery, chess and card games, and white label iGaming has always been aware of this. This is mainly because the early gambling market was mainly based on the Chinese market, and Chinese players’ awareness and acceptance of lottery and chess and cards far exceeds that of sportsbook. Nowadays, however, the situation has changed significantly, as many betting platforms have shifted their main betting target markets overseas in recent years.

Overseas players' passion for sports is deeply rooted in their bones. Their participation and enthusiasm for sports events far exceeds that of other types of betting. Therefore, the acceptance and popularity of sportsbook in overseas markets have also increased. At the same time, operators engaged in iGaming betting have also noticed this and found that comprehensive betting combined with sports is more popular among players. This not only increases the performance and user participation of the betting platform, but also combines sportsbook with other. The gambling types complement each other and become a winning combination in the iGaming gambling field.

So, is there still an opportunity to enter the sportsbook market now? Is this the right time? In fact, some gambling prediction data on the Internet have already given the answer. By 2026, the size of the online gambling market will exceed 110 billion US dollars, of which sportsbook will account for about 30-40% of the gambling market share. At the same time, betting volumes continue to rise. Considering that the gambling market also includes other types of gambling games such as real people, chess and cards, lotteries, slot machines, etc., the share of sportsbook in the gambling market can be said to be quite large. Moreover, the current gambling market is already a world of overseas gaming markets, and it is no longer like in the past where everyone is concentrated in the Chinese gambling market.

So, the question now is, if you want to enter the sports betting market, or want to add sportsbook to your platform, how should you start and what should you pay attention to? Today, the editor of TC-Gaming will share with you some things to know before opening a new sportsbook.

Construction of sportsbook platform

To build a sportsbook platform, you only have the following options:

1. Develop your own sports platform.
Developing a sportsbook platform by yourself will be time-consuming and labor-intensive, and it will also require a large investment of capital, but it also brings some benefits, such as increasing the flexibility and freedom of the project. As long as your team has the technology and personnel in place, you can build it yourself. Of course, this also requires a large investment of time and money. Only with sufficient funds and time can such personalized development be carried out, and there will be difficulties in the development process.

In this era of rapid development, time is the lifeline of teams, companies, and organizations. Without a strong execution team, it may take a year and a half to develop, and that's only under good circumstances. Another disadvantage of developing by yourself is whether the team members are fixed. During the development process, you may find that your team members have changed several times. At the same time, during the development process, there is often no profit, only exit but no entry. To put it simply, it costs money, time and effort.

2. Directly use the gambling platform system of the white label iGaming company
With the development of the Internet, most new platforms choose the gaming platform system of white label iGaming company. After all, the online speed is fast. If you are using the standard version of the white label iGaming platform system, you have a ready-made team and can go online for test operations in minutes. All you have to do is set up. But whether it is the standard version or the customized version of the gambling package network platform system, various gambling API game types have been connected to you. What are the advantages of white label iGaming?

Advantages of white label iGaming

High cost performance
In the current gambling market environment, gambling operators can avoid recruiting expensive teams for the development and maintenance of gaming platforms themselves by choosing a suitable gambling platform provider. This not only saves a lot of manpower, material and financial resources, but also ensures the stability and security of the platform. In addition, the development of payment systems is also an extremely complex process that requires a lot of investment, and the rapid development of Internet technology requires frequent updates of payment systems. By working together, gambling operators can eliminate this onerous task while ensuring their payment systems are always up to date and secure. In addition, lengthy communication and negotiations with major gambling game manufacturers and sports data providers is also a time-consuming and labor-intensive process. Therefore, choosing the right betting platform provider can not only eliminate these tedious steps, but also help betting operators enter the market faster and thus gain a larger market share.

Quickly launch your betting platform
Under normal circumstances, it takes a long time to develop a project by yourself, ranging from half a year to one year. This development cycle is really too long. However, if we use white label iGaming's services, the situation will be completely different. White label iGaming service can open your own betting station for you in a short time. You only need to make some settings and you can start your betting market operations immediately. For example, TC-Gaming can set up a betting station for you within 10 minutes. This way, you can enter the market immediately and start your operations without spending too much time waiting for the development cycle to be completed. Therefore, packaged network services are undoubtedly the best choice to improve efficiency and save time.

Reliable and worry-free
After choosing a white label iGaming network, it actually not only means that you have a white label iGaming platform system, but you also get a maintenance team with mature technical experience. The existence of this team provides you with strong backing. You may ask, isn’t maintenance just where the server is placed? What else are you maintaining? In fact, the scope of maintenance work goes far beyond that. The most important thing is defense, which needs to prevent hackers from intruding and ensure that your system is safe and sound. In addition, data backup is also an important part of maintenance to prevent data loss and ensure data integrity. Then there are various network interceptions, which are to ensure that your system can run smoothly and provide stable services to users. There are also updates to various payment channels to adapt to market changes and provide more payment options to users. Boji platform function updates are also part of maintenance, which is to provide a better user experience and meet the changing needs of users. The maintenance of game API interfaces, etc., are all important maintenance tasks, and these require a reliable team to complete. Of course, to achieve this, you need a white label iGaming company with a good reputation in the industry and reliable cooperation. Only in this way can you ensure that your system operates stably and the services provided are reliable.

Before you start creating your own betting platform, choosing a reliable hosting company is a crucial decision. You may ask,how to choose a reliable Internet hosting company? There are several key considerations here.

First, you need to find a company that can provide detailed customization of white label iGaming solutions. This means that the white albel iGaming company you choose is not just to sell their gambling platform system, but to be able to provide a highly flexible gambling platform system that can adapt to your gambling platform needs and meet your specific operations and marketing strategy needs.

Secondly, you need to consider the other party's development team and service status. Is the customer service system for bettors smooth? Are their interface designers, risk management teams, R&D technicians, etc. all rigorously tested professionals? Because the performance of these people will directly or indirectly affect the reputation and success of your betting platform in the market. An excellent team can not only provide high-quality products and services, but also make you worry-free and effortless during the operation process.

Finally, the thing to consider is value for money. Although white label iGaming can save gambling operators a lot of money and time, if the other party's price is much lower than the market price, then you need to be wary. Because this may hide some potential problems, such as they may be lacking in service quality or technical support, which may cause various problems in the operation of your betting platform in the future. These problems can not only damage your reputation, but also your financial interests.

Sportsbook

Without sportsbook data providers, sportsbook platforms cannot function properly - because there are no odds and no bets. In fact, there is no need for me, the editor of TC-Gaming, to explain the importance of choosing a reliable sportsbook supplier.

The main reason for this is because sportsbook providers always involve risks. For example: incorrect calculation of odds or delayed calculation, resulting in financial and reputational losses for the betting platform.

What should you pay attention to when choosing a sportsbook provider?

Data completeness and accuracy.A sportsbook provider that requires data that is verified and has a high degree of completeness and accuracy. Not only can it save time and money in verifying data, but it can also stabilize bettors' trust in the gambling platform.
The method and format of data transfer.Most sportsbook providers offer a variety of data formats and delivery methods. Choose the format and approach that suits your platform and business needs. Clear and transparent technical documentation is critical to a smooth data integration process and helps control costs.
Risk Management.For gambling operators, risk management is a rather important and complex task. Therefore, sportsbook providers need to have a professional risk management team and have an effective set of solutions to deal with various risks that may arise. This will not only ensure the normal operation of the betting platform, but also increase the trust and satisfaction of bettors.
Unique opportunity.Bettors take exclusivity data very seriously. While you have the option to generate your own unique sportsbook, this may increase the cost and development time of your product. Therefore, it is better to choose a provider that can provide you with unique sportsbook. Because having exclusive events and data will enable your betting platform to offer more sportsbook bettors.

If a bookmaker is building a sportsbook platform system from scratch, the integration with the data provider is the responsibility of the bookmaker (integration is usually a paid service). In addition to the many problems in contracts, even technical documents can often confuse experienced technicians. The access to an interface, front-end, back-end, testing, etc. must be followed by a set of production lines. Turn around. These are all intangible costs. Because why is it so important to choose a reliable white label iGaming with rich industry experience and good reputation? Just like our TC-Gaming, electronics, sports, lottery, real person, chess and card and other gambling packages have been tested countless times and have been verified by the market for 16 years. Whether it is from the risk management team or the carrying of sports data, they have all come out of the market.

Gambling platform website design

Modern iGaming (online gambling platform) cannot ignore the importance of web design, because when bettors enter your sportsbook platform, the first thing they see is your platform interface design. All players have different interests, hobbies and ideas. Some are for certain events, some may be for the platform to support cryptocurrency, and some may be for high rewards, etc. The design itself will not be the main criterion, but if your betting platform is poorly designed, this will be a reason for bettors to leave.

What kind of design can create value for the gambling platform? Fast, intuitive, practical and user-friendly interface design is crucial. For example, if a bettor wants to play a game but cannot find the game he wants to play after searching in your game category for a long time, his experience will be very bad. Therefore, an excellent gambling platform interface design can greatly improve the user experience and impression of your platform among gamblers, thus increasing their loyalty to the platform.

The design should fully consider the aesthetics and operating habits of local market players. Color combinations, image beautification, appropriate web fonts for platform names and slogans, etc. are all important elements that enhance the overall visual feel of iGaming (gambling platform). These elements can not only attract users' attention, but also penetrate into their hearts, giving them a deeper memory and favorable impression of the platform.

Gambling platform websites should be designed to meet business and marketing goals. For example, some important functions, such as registration, betting, promotions, etc., should be made clear to users so that they can find what they want without any effort, so as to improve user satisfaction and loyalty.

Nowadays, basically all white label iGaming companies support mobile terminals, but in fact, there are some underlying issues behind this that many people may not be aware of. For example, it is important to design a reasonable mobile interface. Because mobile phone screens are smaller, the product's operation design must be reasonable and not cause trouble to users. In addition, the mobile page loading speed must also be fast, which requires designers to optimize images and front-end developers to optimize web page code.

Image design is also critical. For example, if you are planning a promotion for the Brazilian market but use a design with traditional Chinese elements, this may be unfamiliar to Brazilian players. This will not only distance them from the activity, but may also affect their identification with your betting platform.

Therefore, there are differences among professional groups. For example, there is definitely a difference in the pictures they produce between a person who specializes in white label iGaming interface design or a company website interface and a professional designer from a mature white label iGaming company. Even the application of front-end code can make a big difference. That's why we need to find the right people for the right things..

Payment channel integration

Payment methods are a real headache for gambling platforms. Because payment processes and methods often need to be updated, coupled with the distinction between compliant and non-compliant gambling platforms, as well as tax issues, payment processes and methods have become super complex. Your target gambling markets also have different payment methods, so you can’t expect just a few payment channels to work for all gambling markets around the world.

To give players a good experience, you have to offer a variety of payment channels, e-wallets, and cryptocurrencies. This way players have multiple options for depositing and withdrawing money. Therefore, an all-inclusive gaming platform that can cope with the changing iGaming market trends and integrate multiple payment channels is particularly important.

Sports events and sports types

Regarding this issue, it is undeniable that the more events and sports types, the more the better. What's the reason? This is mainly because sports players tend to be enthusiastic (enthusiastic) and will place bets whenever they see a game. They may only be interested in football at first, but as time goes by, they may become interested in other sports such as basketball and volleyball. As long as it is a game and type of sport that they feel comfortable with, they will be willing to bet. Therefore, the more sports data providers are connected, the greater the number of events and sports types will naturally be.

In the current overseas betting market, there are several sports types that are very popular, including:

Football
Tennis
Basketball
Puck
Volleyball
Handball
Golf
Soccer
Boxing
eSports

(Leading eSports events like Dota 2 International and CS:GO Pro Tour attract hundreds of thousands of views. If your platform can provide eSports event and theme-related bonus rewards, it will effectively attract fans, thereby increasing sportsbook traffic)

Develop marketing and bonus offer strategies

I mentioned some things about the internal strength of sportsbook platforms before, but if you want to improve your user conversion, a suitable marketing strategy and bonus promotion strategy, which are directly related to users, are the focus of bettors. Because of this positioning is very critical.

Positioning of your gambling platform’s brand value
Analysis of your competition and current market
Some good marketing channels you can call or use

So in order to effectively handle external and internal marketing, betting platform operators need an experienced marketing department. Managing PR, SEO, tournament and bonus offer strategies, and more all require an experienced team.

There are currently too many sportsbook marketing promotion channels. Some sportsbook operator teams will plan announcements, interviews, press releases, etc. on iGaming forums, comments and news platforms, and will also promote through search engine optimization, agency marketing, etc.,

Friendly reminder: (The bonus strategy is to allow more players to participate, but you must also pay attention to fund management and operations such as brushing water. If you are brushing water now, or there are too many fleas operations on brushing, you also need a reliable Assisted by real-time updates of the risk control management system.)

Some suggestions for new sportsbook platforms

Sportsbook is best combined with other types of betting, which can not only meet the needs of a larger audience of players, but also consider brand promotion and expansion from more angles. This is also to ensure that our betting activities attract a variety of different types of players, thereby increasing our user base.

The business success of a company is the result of team efforts. Therefore, an experienced and well-organized team can increase your investment risk and the sustainability of your gambling platform. This also means that the division of labor among experienced team members should be clear, and everyone should know their responsibilities and roles to ensure the smooth operation of the team.

You need to be very careful from the beginning when choosing a white label iGaming company to cooperate with. Factors we need to consider include the application of artificial intelligence, the use of cryptocurrency, the completeness of the betting platform system functionality, and one-stop solutions such as payment methods, marketing tools and after-sales support. These are key factors that determine the success of a betting platform.

Summary

Opening a new sportsbook is serious business and requires time, research, and preparation. What determines the success of a sportsbook platform is not just the website or bonus offer strategy, but the ability of the operator.

Experience from many successful bookmakers shows that a full-service team familiar with all stages of iGaming (online gambling) brand management is the best way to open a new sportsbook business. We, TC-Gaming, are a one-stop service provider that has been deeply involved in the white label iGaming industry for 16 years. Our expertise and experience will inform your betting platform in the most effective way to your target betting market, allowing you to quickly and seamlessly reach your target betting market. Choosing TC-Gaming will be your best partner in the overseas gambling market.

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