In recent years, the development of artificial intelligence (AI) has not only caused revolution in various fields, but is also about to make revolutionary improvements to search engines. Whether it is a regular website or a iGaming platform brand official website, by optimizing the website structure, keywords and content, the platform can attract more target users, increase traffic and improve conversion rates, etc. At the same time, good iGaming platform SEO also has It helps to establish the brand image and improve the credibility and credibility of the business. The above must be a standard process that the major SEO masters are very familiar with. SEO is a key factor to stand out in the highly competitive iGaming market. So, with the upcoming arrival of Google AI search engine, what new situation and prospects will the SEO closely related to it present? How does SEO strategy need to adapt to the new AI search engine experience? How to improve visibility and competitiveness through AI search engines in the future? In this article, the editor and the bosses will discuss and analyze the changes that SEO may bring in the future.

AI takes over search engines from now on

This is the slogan given by the well-known media, "The Verge," for the new AI revolution released by Google early this morning. "Why are sourdough bread still eaten by so many people?" Liz Reid, Google's vice president of search, used her laptop to demonstrate the differences in the latest search engine. Unlike the "first-page" search results displayed immediately before, the answer given by the experimentally generated AI was squeezed on the entire screen this time. The AI ​​"on the spot" wrote about the delicious sourdough bread and its probiotic benefits. Then, three links appeared in the upper right corner, which were the reference sources used by the AI ​​to write this text. For users who are familiar with ChatGPT, such "improvisational writing" may be a daily routine, but this time, it is done by the Google search engine, which has a market share of 90% and is synonymous with the Internet.

New ranking competition, be the top 3

On the Google search screen, answers generated by AI are accompanied by several links to reference sources. In the upper right corner of the Google screen display, there are 3 reference sources.

"SEO still has work to do!" Lily Ray, a senior search optimizer in New York, said on Twitter. The higher the ranking, the better the click-through rate. Especially the search results that occupy the top screen will almost always get the highest traffic. If you have many successful SEO operations, you can draw such a conclusion from the data.

However, when ChatGPT can fluently give answers to users' questions, SEO experts begin to wonder: Will AI still give "credit" to content creators? Without credit, there is no traffic. Content creators and websites do not get any benefits, so naturally they do not want to "contribute content" to search engines. Judging from the latest demonstration screen of Google search engine, the link is still there. However, the number has become very small, probably less than 3 on average. The natural click-through rate of the homepage ranking has dropped significantly, which is probably what you can imagine.

From keyword query to chat conversation query

Google knows well that if you're attending a wedding in Makati, the actual search journey currently looks like this:

▸Query: "Makati weather in May"

▸Inquiry: "Dress, fast arrival"

▸Search: "Breathable dress"

▸Query: "spring popular colors"

▸Inquiry: "outdoor wedding outfit"

But with AI, the query becomes like talking to ChatGPT and chatbots——“The trendy color of the dress for the outdoor wedding in Makati in May arrives in 2 days” only needs to be entered once, and that’s it! It's like you have a personal assistant. The result of the search is AI using the information on the Internet to create and write it for you on the spot. Based on the AI's answer, it also suggests questions to ask next, extending further suggestions.

Shopping search, change the entire

Now use Google to search for "dress", and you can roughly get it by typing in these two words. There are almost no articles on the screen, but full of pictures, almost all of which are carousels. This technology, Google calls it "Shopping Graph".

The shopping map is filled with more than 35 billion product "on-shelf" lists. It organizes various specifications of the products and puts them in the database. When someone wants to find a specific product, the algorithm will "from this data "Fish out the few items that meet your needs."

Google believes that after equipped with AI technology, it can better understand what you want to buy. When you enter "a bicycle suitable for commuting on a 5-kilometer mountain road", what you see is no longer a simple picture, but a "whole" reference text about bicycles:

▸ Important buying factors

▸ Latest unboxing experience

▸ Rating

▸ Price

▸ Product photos

Google's AI can organize the entire purchase strategy experience and put it in the most prominent place on the homepage. You read almost an entire buy article before you “start” to see the organic search results ranking on the first page.

Looking for unboxing articles? Collection bookmark page of short videos, forums, and articles

Perspectives filter - This is a new feature specially designed by Google to capture first-hand unboxing records. When you are looking for product reviews, unboxing, and experience articles, this filter function will appear, which collects all content based on the "user's first-hand experience" perspective, such as unboxing videos and forum experience articles. "How did Google make search like a hodgepodge of Douyin, YouTube, and Pinterest?" Someone asked after seeing it. The clean and minimalist "10 small blue links" in the past seem to be getting further and further away from Google, and then slowly moving towards Windows boxes and Instagram pictures. But the market style will change, and young people may prefer this format.

Search ads are still

They are Google's primary source of revenue, and they play an integral role in links to various search results. Search ads will be separated from natural search, and the words "Sponsored" will be marked in bold black letters.

New search experience "SGE"

The Search Generative Experience is Google's latest attempt to revolutionize the search engine.

▸ The search interface is different

▸ Generate search results with AI

▸ The original 10 rankings were squeezed below the AI ​​results

▸ A deeper search experience

▸ Conversational search mode

Google brings AI into the search engine and advances in the torrent of Douyin and ChatGPT. If the bet is right, SGE is a new generation of search mode, using the traditional 10 links as sacrifices in exchange for a new search experience, and it may change the appearance of the Internet in one fell swoop as it did decades ago.

Summary

When it comes to SEO strategies for gaming platforms, as Google AI search continues to develop, corresponding adjustments will inevitably be needed. Although most iGaming platforms are closed, you can still achieve SEO optimization rankings by building a brand official website to provide valuable iGaming-related content. In addition, SEM related to it has become more important. At the same time, it is benefited from the development of AI, which also means that the platform can use AI technology to optimize the structure and improve page speed to ensure better visibility in the search engines of the brand's official website.

Although the rapid development of AI search engines may also bring some uncertainties, this is the trend of the digital age. It is critical for SEO content creators and brand website owners to understand these changes and adapt to the new environment. By continuously learning and adapting, content creators and gaming brand website owners can take better advantage of the evolution of AI search engines. This also means that SEO content creators need to have a deeper understanding of the algorithms and behaviors of AI search engines and provide more specific and personalized content to solve user problems and become providers of valuable, unique, and high-quality content. Stand out in search results by providing valuable information and a unique perspective. Therefore, those automatically produced articles that were crawled by machines in the past will gradually be eliminated. AI search engines will provide a better search experience and pay more attention to truly valuable and unique content.

In summary, the development of AI search engines has changed the marketing strategies and optimization methods of content creators and website SEO. SEO content creators should also use social media and other online platforms to further promote their brands and content to reduce dependence on a single search engine.