In recent years, with the development of the Internet, e-sports games have become increasingly popular, and the number of users of e-sports games has soared, which is also due to the rapid development of the Internet in recent years. However, the development of e-sports games has also led to the rise of the e-sports betting industry. Although e-sports betting is a rising star compared with traditional betting games and sports betting, it cannot hold back the crazy participation of e-sports game user groups. Therefore, e-sports betting has grown rapidly in recent years. The growing popularity is largely due to the fact that e-sports gaming has become a mainstream entertainment activity with a large audience and gamers. So today, the editor of Tiancheng Baowang will discuss with you e-sports, e-sports betting market, and e-sports white label iGaming.
What are E-Sports games?
From the simplest literal meaning, we can know that e-sports: e-sports, competition has always been any type of competitive game played between people or teams. It is different from traditional competitive games. This one is played on electronic devices, allowing players to compete against each other, rather than against traditional slot machine games and machines. Nor is it like sports that require offline field confrontation. E-sports games determine the final winner by testing the player's skills, reaction speed, strategy, etc. There are many types of e-sports games on the market now, such as first-person shooter games, real-time strategy games, multiplayer online combat arena games, and so on. Among them, some very popular e-sports games include "League of Legends", "StarCraft", "CS:GO", "DOTA2", "Overwatch", "Honor of Kings", etc. In esports games, players typically compete in individual or team competitions to compete for rewards such as cash prizes, accolades, and honors. Like traditional sports competitions, e-sports games also have many professional players and teams who participate in various e-sports competitions to compete for the highest awards and honors.
With massive esports tournaments where superstar esports teams and players compete in front of thousands of screaming fans and millions of viewers watch via live streaming services like Twitch.tv, YouTube Gaming or Facebook Gaming, it has become a A global cultural phenomenon that attracts millions of viewers and participants. Esports gaming is now more than just entertainment. Although sports betting and esports games are highly related, they are different in nature, just like sports competitions are related to sports betting. It can be said that competitive gaming has created a whole new world of gaming potential!
What is E-Sports betting?
As the popularity of e-sports games continues to rise, e-sports games are becoming more and more popular. Therefore, the number of e-sports game users is also increasing. Therefore, the e-sports betting industry has also emerged. Although compared to traditional gambling games and sports betting, e-sports betting is a rising star. However, due to the continuous expansion of the user group and market of e-sports games, e-sports betting has become more and more popular in recent years and has also attracted many attention. of e-sports game users accept. It is similar to traditional sports betting, but for esports competitions rather than traditional sports.
In esports betting, players place bets to predict the outcome of a match. These bets may include winner, score, map or round victory, etc. The range of betting types and betting methods and rules depend on the betting platform and the e-sports competition itself.
The State of E-Sports Betting
The major factors driving the growth of the global e-sports market size include the growing popularity of video games, huge investments, an increase in game live streaming, and enhancement of league infrastructure. At the same time, the demand for mobile gaming is also increasing. Increased mobile penetration and Internet access also drive the e-sports market's growth.
2016 is known as the first year of the mainstreaming of e-sports in China. The National Development and Reform Commission, the State Sports General Administration, the Ministry of Culture and the Ministry of Education have successively issued policies to encourage the development of e-sports. From the Chinese team Wings winning the Dota2 International Invitational Tournament in 2016, to the 2017 League of Legends Global Finals being held in China, and then to the Chinese team winning S8 and Asian Games and other championships in 2018, the scale of the e-sports market is getting bigger and bigger. According to iResearch's "2019 E-sports Industry Report", the e-sports market size increased from CNY4.2 billion two years ago to CNY17.7 billion in 2018. After the League of Legends IEM Auckland tournament started legally in Las Vegas, many traditional sports betting giants have opened up e-sports betting. Well-known gambling institutions have publicly claimed that the total transaction value of e-sports betting has surpassed golf and rugby, becoming the seventh largest sports betting project in the world.
According to statistics, by the beginning of 2022, the global e-sports audience will reach 523 million people, and by 2025, the global audience is expected to exceed 640 million people. According to the report, Asia and North America are currently the largest markets for e-sports revenue, with China accounting for nearly 20%. How much of such a large game player market will be converted into e-sports betting volume depends on the development strategy of the betting platform?
What games do E-Sports bettors like?
Currently in E-Sports betting, the most popular E-Sports games include Dota 2, Counter-Strike: Global Offensive, League of Legends, Fortnite, Valorant and FIFA. In addition to this, other esports games are gradually gaining attention from bettors, such as Blizzard’s Hearthstone, Overwatch, StarCraft, and StarCraft II. In addition, the basketball game NBA 2K and the shooting games Call of Duty and Valorant are also popular among players. As the esports betting market continues to grow, these games will continue to attract more players and bettors. But 16% of the world’s esports fans live in Europe. This is because Europe has looser laws regarding iGaming E-Sports betting compared to the United States or other countries. The United States is estimated to be home to approximately 12% of the world’s E-Sports fans, but generates only 11.8% of the industry’s GGR.
What age group is betting on E-Sports
According to data from multiple market research institutions, the following is the analysis data of the age group of E-Sports players:
Players aged 16-24 are the main participants in E-Sports games, accounting for more than 80%. These players are usually young people who enjoy playing E-Sports games because they provide excitement and challenge. They usually spend a lot of time playing games because they want to improve their skills and levels. In addition, these players also enjoy sharing their gaming experiences and skills on social media, as well as participating in E-Sports competitions and events.
In recent years, with the popularity of e-sports and the development of E-Sports games, the proportion of players over the age of 35 is gradually increasing. These older gamers usually prefer to play strategy and simulation games, such as "StarCraft" and "Sim City". These games require players to have more experience and skills, so they are suitable for players who already have certain game experience and skills. At the same time, these games also require more patience and wit from the player, so they are more suitable for older players with more mature and deliberate thinking.
According to the market research organization Newzoo data, in 2019, among the global E-Sports players, players aged 16-24 accounted for as high as 62%, players aged 25-34 accounted for 29%, and players aged 35 and above accounted for 9%. These data show that although young people are the main players of E-Sports games, the proportion of older players is gradually increasing with the development and popularization of e-sports games. This may be because E-Sports games provide a new form of entertainment that excites and challenges young people and allows older players to find fun and excitement in the game.
There are also differences in the age distribution of E-Sports players in different regions. For example, in the Chinese market, the age group of E-Sports players is relatively young, with players aged 16-24 accounting for more than 90%. This may be because young people in China are very fond of E-Sports games and they think it is a cool and interesting way of entertainment. At the same time, some older players have joined this community, and they find that E-Sports games can provide some new challenges and excitement, making them feel younger and more energetic.
The future of E-Sports betting
As a branch of the E-Sports industry, E-Sports betting has developed rapidly in recent years. In the future, the E-Sports betting market will continue to grow rapidly, and may even become the main source of income for the E-Sports industry. The following are some predicted possibilities for the future development of E-Sports betting. It should be noted that these predictions are not only derived from market data, but also based on in-depth research and analysis of the E-Sports industry.
Market size growth:At present, the global E-Sports betting market has exceeded US$10 billion, and it is expected that the market will further expand in the next few years, especially in the Asian market, where the development potential is even greater. This trend is primarily driven by the popularity of E-Sports and the expanding E-Sports betting market.
Changes in the competitive landscape: With the expansion of the E-Sports betting market, more companies will enter the field and form more intense competition. With the intensification of competition, the E-Sports betting market will face more opportunities and challenges, and at the same time, it will usher in more innovations and possibilities.
The growth of mobile E-Sports:With the popularity of mobile devices, the market size of mobile E-Sports games has grown yearly, and mobile E-Sports has gradually become a new growth point in the E-Sports betting market. The popularity of mobile E-Sports not only expands the user base of the E-Sports betting market but also brings more opportunities and challenges to the E-Sports betting market.
Driven by technological innovation:With the continuous development and innovation of technology, the E-Sports betting market will also face more opportunities and challenges. For example, emerging technologies such as artificial intelligence and blockchain will bring more innovations and possibilities to the E-Sports betting market. These emerging technologies can not only improve the accuracy and fairness of guessing, but also increase user participation and experience.
Both internationalization and localization:The internationalization and localization of the E-Sports betting market is one of the trends in its future development. In terms of internationalization, E-Sports betting companies will focus on cross-border cooperation and market expansion; in terms of localization, E-Sports betting companies will focus on the needs of local players and the game market.
Deep integration with the E-Sports industry:The deep integration of E-Sports betting and E-Sports industry will become a future development direction of E-Sports betting. Through cooperation and common development with E-Sports events, E-Sports betting can better understand the E-Sports industry and player needs, and provide more high-quality and personalized services.
Competition fairness issues:In some E-Sports competitions, there are some competitive fairness issues, such as cheating, opportunism and other behaviors, which will affect the fairness and reliability of E-Sports betting.
The future development direction of the E-Sports betting market mainly includes the development of mobile E-Sports, the promotion of technological innovation, equal emphasis on internationalization and localization, and deep integration with the E-Sports industry. The mobile e-sports market will be even larger and has potential. The development of technology has provided more innovations and possibilities for E-Sports betting. In-depth integration with the E-Sports industry will become a future development direction of E-Sports betting.
How to choose an E-Sports White Label iGaming
Choosing an E-Sports White Label IGaming is an important decision. You can refer to how to choose an E-Sports White Label iGaming company from the following aspects:
Market reputation and reputation:To choose an E-Sports White Label iGaming, you need to carefully understand the market reputation and reputation of the white label iGaming company.
E-Sports platform and technical support:A high-quality, fully functional E-Sports platform and responsive technical support are crucial to operating an E-Sports betting platform and E-Sports player experience.
Platform operation and interface and player experience:Rich, concise, and easy-to-understand platform operations and an E-Sports betting platform interface that fits the player's vision and a high-quality player experience. It is an important first step to leave a good impression on your bettor members while providing diversified, high-quality game betting content and high-quality player experience.
Summary
The E-Sports betting market is an emerging market with broad development prospects, but there are also some problems and challenges, such as possible event manipulation and unfair and dishonest behaviors. Gambling companies that want to establish a separate gambling platform need to face risks such as anti-hacker attacks and account freezes. The E-Sports White Label iGaming solves this pain point and can quickly build a iGaming platform, reduce costs, and improve market competitiveness, especially for complex gaming platforms. In terms of selection, choosing a large E-Sports White Label iGaming with many years of market experience will have more advantages, such as convenient cooperation process, excellent technology development, and product research and development capabilities, payment interface, three-party game support, international multilingual services, mature and stable system architecture and powerful backend functions. TC-GAMING is one of the pioneers of the iGaming platform. It has 16 years of market experience. Based on reputation and technology, it has been recognized and trusted by many iGaming platform leaders. At the same time, TC-GAMING is committed to improving customer needs and providing diverse services. Choose TC-GAMING to work with you to smoothly launch your E-Sports betting business!
