What functions does a iGaming official website need to have?

1. Establish brand image

It is very important for iGaming platforms to establish a brand image for all types of iGaming platforms. A good brand image is an advantageous weapon for the iGaming platform to gain a foothold in the market, allowing players to easily remember the products or services of the iGaming platform, thereby forming a sense of identity and trust in the brand.
The brand image of a iGaming platform consists of two parts: tangible content and intangible content. The tangible content in the brand image is the most basic basis for generating the image, also known as the functionality of the brand, that is, the ability of the brand product or service to meet its functional requirements, such as: game product introduction, gameplay, marketing activities, brand History, etc. These are the functional parts of the brand, which can help players understand the platform more deeply, increase their interest in using the platform, and generate brand impressions. The tangible content of the brand image closely links the kinetic satisfaction provided by products or services to consumers with the brand image, so that as soon as people come into contact with the brand, they can immediately form a perceptual and intangible brand impression with its tangible and functional characteristics. For example, in addition to providing iGaming and entertainment, iGaming platforms can also provide a variety of discounts and fast cash withdrawal services, and even some additional valuable information content. A good brand image is the cornerstone of the long-term development of a iGaming platform and can also bring unlimited business opportunities to the iGaming platform. Therefore, iGaming platforms need to focus on building their own brand image to win more players’ trust and support.

2. Improve credibility

A well-designed website can make players feel the professionalism and integrity of the platform, thereby improving players' trust in the iGaming platform. The credibility of a iGaming platform refers to the intangible sense of trust it creates for players in the business process. The reputation of a iGaming platform is a kind of intangible capital. A good reputation is a strong support for a iGaming platform to gain a foothold in the market and gain competitive advantages. By carefully operating a high-quality iGaming platform official website, reasonable information release, continuous activity and public opinion guidance, we can gradually establish a reputable image for players.

Therefore, shaping the good reputation of the iGaming platform is a problem that every iGaming platform should focus on solving. According to the research of Tiancheng Marketing Department, especially the vast majority of unfamiliar players still habitually search for iGaming platform information through search keywords, and the official website is the first source for most players to know and understand platform information. No matter how good the service is, if there is no official official release channel, it will still be difficult for players to fully understand the platform through word of mouth or some advertising promotion, and it will also be impossible to effectively build confidence in the iGaming platform psychologically.

3. Platform exposure and promotion

Since most iGaming platforms still operate in a closed mode (registration is required to log in), this also makes the platform stretched for promotion. Therefore, building a self-operated official website can be done by properly using search engine optimization (SEO) skills. At the same time, it can also enhance the exposure of the website in search engines through bidding advertisements. Especially in the habit of Internet users today, at least 97% of people will open Baidu/Google to search for the service they want when they need a certain service. Taking Baidu as an example, there are 1 billion searches in a day alone, so when When you want to be actively searched by users, you should have your own official website. Therefore, after building the official website, iGaming operators can optimize their site ranking to the first few pages of the search engine through website SEO optimization technology, so that users can find the official website of the platform when searching for keywords, and learn more about your game platform or Serve. The official website can also provide a variety of online marketing methods, such as social media promotion, SEM, etc., to further increase the exposure rate of the platform.

4. Product display

The official website of the iGaming platform is one of the main ways to display platform products and services to players. Product display is a basic function of the official website of the iGaming platform. It mainly displays the products and services of the platform on the website through game introduction, gameplay, and the latest platform news. iGaming platforms can display detailed information and features of game products to players through the official website, and highlight product features through game introductions to make potential players interested in the game, and help players gain an in-depth understanding of the game, thereby promoting player conversion Formation. Through product display, the iGaming platform can also show players the scale of the platform, the number of games, features, reflect the strength and professionalism of the platform, and increase the trust and favor of players in the platform. These are necessary to create a good reputation for the iGaming platform and are also one of the most basic purposes of building an official website.

5. Release information

As a publicity medium, the official website is like a bulletin board. The platform can release various platform-related news and announcements to players through the official website. In addition, the official website is one of the important ways to establish contact with players. Publishing valuable information through the official website can not only increase the trust of players in the platform, but also promote the stickiness between players and the platform. Publishing important messages and information on the official website is one of the important ways to establish the credibility of the platform. For example, when a gaming platform is temporarily unable to log in due to technical reasons, an accurate announcement through the official website can allow players to understand the cause of the problem and avoid bad reviews and misunderstandings. In addition, the gaming platform can also publish valuable information such as various promotions, player rankings, fortune predictions, and iGaming news through the official website. It also provides platform gameplay, rules, etc., so that users can better understand the platform.

FB/IG can also be exposed, why do I have to have an official website?

You may have this question: Why not just open a free account on FB, IG or other social platforms to promote the platform? There are so many users on these social platforms, why on earth should I spend all this time and money building an official website? It is true that opening a social platform account is free, but the free one is always the most expensive!

1. Incomplete information arrangement: First of all, the information on social platforms is unorganized. That is to say, you post a post today and post another post next week. One piece of information is correct, but at the same time, it lacks the advantage of sorting. It is difficult for players to fully understand the platform's services through the community platform.


2. Unable to express professional image: Social platforms have an established image. For example, FB uses a lot of dark blue images. As a gaming platform, your representative color may be red, which conflicts with the image of the social platform. Therefore, if you only use social platforms to operate and expand your business, it may not be easy for potential players to have an impression of the platform brand.


3. Rapid loss of information: Similar to incomplete information organization, today’s PO posts may not be seen next week. The information on social platforms disappears so quickly, but the website can permanently retain the information you want to convey.


4. SEO problem: The editor thinks this is the most serious problem. SEO is a tool that can achieve powerful benefits at the lowest cost. However, social platforms do not have the advantages of SEO. Users cannot find your information through Google. This is a pity. One point is that it will lose potential consumers of Google. If someone searches for slot machine games on Google, the opponent's official website or platform will appear, thereby losing potential players.


5. There is a risk of being removed from the shelves at any time: Due to the particularity of the gaming industry, there is a high risk of being reported by opponents at any time or being removed from the social platform without warning. The number of community members that have been accumulated for many years may be wiped out overnight.

Should I choose to build the official website in-house or outsource it?

The establishment of a company's official website is a very important decision. Choosing self-build or outsourcing has its advantages and disadvantages. The following are some factors that need to be considered.

1. Advantages of self-built official website:

1. Can fully control the design and development process of the website, as well as subsequent maintenance and updates
2. Costs can be better controlled, especially high-frequency official websites, which can effectively save outsourcing costs.
3. Can have higher skills and knowledge to adapt to more complex website needs

2. Disadvantages of self-built:

1. Requires more time and effort to learn and develop skills
2. May require additional resources and investments such as website design software, hosting services, website security, etc.
3. In developing and maintaining the website, you do so at your own risk and responsibility

3. Advantages of outsourcing:

1. Outsourcing companies usually have professional skills and extensive experience and can provide higher quality design and development
2. Saves time and energy, allowing you to focus on your core business
3. Can reduce development and maintenance costs and risks

4. Disadvantages of outsourcing:

1. You may lose full control over the website development process and need to communicate and coordinate with external companies
2. Can be expensive, especially for ongoing maintenance and updates
3. May require long-term reliance on external companies instead of owning skills and knowledge

If you have enough time, skills, and resources, and want complete control over your website, building your own may be a better option. If you focus on your core business and require professional design and development, outsourcing may be a better option. (For more articles on the advantages and disadvantages of outsourcing services, please refer to:https://www.tc-gaming.com/portfolio/20230322/）

What are the platforms on which the official website is built?

There are many platforms for building official websites. The following are some of the more common ones, but the most recommended for your design is WordPress, which accounts for 40% of the global market.

1. WordPress: This is a free and open source content management system (CMS) with a large community and rich plugins and themes that can be used to build a variety of different types of websites.
2. Wix: This is a website building platform that offers an easy-to-use drag-and-drop editor and pre-designed templates that allow users to easily build and manage their own websites.
3. Squarespace: This is a website building platform that offers beautiful templates and an easy-to-use editor for building highly visual websites.
4. Shopify: This is an e-commerce platform that can be used to build and manage an online store, offering an easy-to-use website editor and many store templates.
5. Magento: This is a powerful open source e-commerce platform that can be used to build and manage online stores, with rich features and modules.
6. Drupal: This is another open source CMS that can be used to build complex websites, providing strong scalability and customizability.
7. Joomla: This is a free CMS that can be used to build various types of websites, including corporate websites, social networking sites, and online stores, among others.

Summary

Whether a gambling platform needs to build an official website is a question worth exploring. Based on the analysis of various factors, we believe that it is necessary for the iGaming platform to build its own official website. First of all, through website SEO optimization technology, users can find the official website of the platform when searching for keywords and learn more about your iGaming platform or services. The official website can also provide a variety of online marketing methods, such as social media promotion, SEM, etc., to further increase the exposure rate of the platform. The official website can display the platform's products and services to players, and display the platform's products and services on the website through game introductions, gameplay, and the latest platform news. Through product display, iGaming platforms can also show players the scale of the platform, the number of games, and features, reflect the strength and professionalism of the platform, and increase players' trust and favorability of the platform. The official website is one of the important ways to establish contact with players. Publishing valuable information through the official website can not only increase players' trust in the platform, but also promote the adhesion between players and the platform. Publishing important messages and information on the official website is one of the important ways to establish the credibility of the platform.

Secondly, although there are many users of social platforms, the information on these platforms is unorganized, and it is difficult for players to fully understand the services of the platforms through the social platforms. In addition, social platforms have an established image. If you only use social platforms to expand your business, it may not be easy for potential players to have an impression of the platform brand. Moreover, information on social platforms disappears so quickly, but websites can permanently retain the information you want to convey. In addition, the iGaming platform can also release valuable information such as various promotional activities, player rankings, fortune predictions and gaming news through the official website, so that users can better understand the platform.

      The third reason is that the iGaming platform needs to build its own official website because it can improve the reliability and security of the platform. Many players will consider the reliability and security of the platform when choosing a iGaming platform, especially when it comes to sensitive areas such as gambling and money transactions. On the official website, the gaming platform can provide more detailed information about platform operators, licenses, business licenses, security guarantees, etc., especially for some closed gaming platforms, which can allow more unfamiliar players to Gain a better understanding of the background and workings of the platform.

In general, there are many benefits for a iGaming platform to build its own official website, which can increase the exposure and reputation of the platform, establish the connection and trust between the platform and players, and improve the reliability and security of the platform. Due to the closed nature of most iGaming platforms, promotion is limited, and their ability to attract new customers, promote, increase exposure, and increase credibility is very limited. On the whole, building the official website of the iGaming platform is a necessary step for the development and operation of the platform, which can bring more opportunities and room for growth to the platform.