- April 20, 2023
Brazil White Label iGaming
Before talking about the gambling market in Brazil, we need to understand some background about the gambling industry in South America. South America is a huge market, and each country’s gambling market has its own characteristics. These countries have their own characteristics and developments in areas such as sports betting, lottery and offline casinos. In Argentina, the gambling industry is seen as an important source of national revenue, so the government actively regulates the gambling industry. Chile's gaming industry is also very developed, mainly casinos. Casinos not only attract a large number of tourists in the country, but also attract many tourists from neighboring countries. Colombia's gaming industry has also shown a trend of rapid growth, but it is one of the most developed countries in terms of lottery business. Economic development and government supervision are one of the reasons behind this. Therefore, understanding the gambling market conditions in these countries can provide important background information for our in-depth understanding of the Brazilian gambling market. Therefore, the development of the gambling market is also inseparable from local historical, economic, political and other factors.
The development of the Internet has given a strong impetus to the development of the global gaming industry. Globally, the number of players in the gambling industry is also growing. Before discussing the Brazilian gambling market, it is worth paying attention to a set of data-"Global Gambling Acceptance". This data shows that the gaming industry has become one of the more globalized industries. According to statistics, more than 150 countries and regions around the world currently carry out gambling operations. At the same time, with the continuous development of Internet technology, the online degree of the gaming industry is gradually increasing. More and more gambling companies are beginning to expand their business to online channels to meet the needs of more users. It is foreseeable that the future development prospects of the gaming industry are broad.
From the 2021 YouGov data, we can see that in terms of gambling acceptance, Poland (30%), Portugal (31%), India (25%), and Brazil accounted for 24%.
At the same time, Brazil passed a bill to legalize gambling games on February 24, 2022. This bill makes it legal to engage in and develop the following types of gambling games in Brazil: casino games, bingo games, video bingo games, online games, animal betting games, and horse racing. The newly passed bill basically repeals a 1946 law that banned the operation of gambling games nationwide. At the same time, it was also pointed out that the legalization of gambling in Brazil can increase the country’s tax revenue by BRL20 billion and create more than 200,000 new jobs every year.
With the legalization of the gambling market, more and more companies are entering the Brazilian market, which means Brazilians now have more choices. However, because the gambling market is still relatively new, regulatory issues still exist. The government is working to strengthen regulation and ensure market transparency and fairness. At the same time, according to the calculations of the bill rapporteur, the revenue of illegal bookmakers in Brazil has exceeded BRL27 billion per year in the past, which is nearly 60% higher than the revenue of Brazil’s official games, which is BRL17.1 billion.
However, some believe that gambling is an undesirable business and should be banned. However, João Carlos Bacelar pointed out that gambling has become an economic activity and this "social fact" must be faced squarely. If gambling cannot be done according to the law, people will look for gambling opportunities in unregulated markets. Therefore, legalizing gambling will provide better control over gambling activities and generate more tax revenue for the government while creating jobs. The Brazilian government should consider legalizing gambling and establishing regulatory agencies to ensure legality, fairness and transparency in the gambling industry.
Penetration rate of mobile smart devices: According to Statista, the penetration rate of mobile smart devices in Brazil will reach 66.8% in 2022, or approximately 140 million people. This shows that Brazil's mobile Internet market has huge potential.
PicPay: PicPay is one of the most popular e-wallets in Brazil, established in 2012. It allows users to make online and offline payments across Brazil and provides many other services such as transfers, top-ups, bill payments, etc.
Mercado Pago: Mercado Pago is one of the largest e-wallets in Latin America and one of the major e-wallets in Brazil. It allows users to make online and offline payments and provides a range of other services such as transfers, recharges, bill payments, etc.
PagSeguro: PagSeguro is a Brazilian payment service provider that also provides e-wallet services. It allows users to make online and offline payments, and also provides services such as transfers, recharges, and bill payments.
Nubank: Nubank is one of the largest online banks in Brazil and also provides e-wallet services. It allows users to make online and offline payments, and provides services such as transfers and bill payments.
Banco do Brasil: Banco do Brasil is one of the largest banks in Brazil and also provides e-wallet services. It allows users to make online and offline payments, and also provides services such as transfers and bill payments.
1. A big football country: Brazil is a big football country, and the football lottery market is very developed. Every year, millions of Brazilians buy football lottery tickets, which brings a lot of potential to the Brazilian betting market.
2. One of the largest countries in South America: Brazil is one of the largest countries in South America, with a huge population and potential consumer market. With the popularity of mobile Internet and the development of online payments, Brazil's gambling market is developing rapidly.
3. Policies give the green light to gambling: The Brazilian government is also working hard to promote the development of the gambling industry and provide more opportunities for investors and companies. For example, the Brazilian government has approved new gambling regulations that will allow betting games such as horse racing, football, and electronic games to operate under specific conditions.
TC-GAMING is an old gambling company with 16 years of experience in white label gambling. With its stable platform system, excellent technical team, and timely and effective pre-sales and after-sales customer service support, it is deeply recognized and trusted by gaming giants. The multi-lingual and personalized product and interface design, both in terms of platform operation and visuals, are in line with Brazilian culture and humanities, and are in line with the operating habits of gamblers. This enables the gaming platform to seamlessly enter the Brazilian gaming market, allowing bettors to achieve no regional differentiation in gaming experience. There are over a thousand sporting events every week, over 60 different sports types, over a thousand betting types, and thousands of video game types. No matter what type of bettor you are, you can find a game to play. It only takes 10 minutes to open a website. Join TC-GAMING to become your best partner to quickly join the Brazilian gambling market.
The development of the Internet has given a strong impetus to the development of the global gaming industry. Globally, the number of players in the gambling industry is also growing. Before discussing the Brazilian gambling market, it is worth paying attention to a set of data-"Global Gambling Acceptance". This data shows that the gaming industry has become one of the more globalized industries. According to statistics, more than 150 countries and regions around the world currently carry out gambling operations. At the same time, with the continuous development of Internet technology, the online degree of the gaming industry is gradually increasing. More and more gambling companies are beginning to expand their business to online channels to meet the needs of more users. It is foreseeable that the future development prospects of the gaming industry are broad.
From the 2021 YouGov data, we can see that in terms of gambling acceptance, Poland (30%), Portugal (31%), India (25%), and Brazil accounted for 24%.
Brazil Gaming Policy
The gambling market in Brazil is in a phase of rapid growth. Although betting was illegal in Brazil in the past, in 2018 the government passed a bill legalizing sports betting. This bill gives Brazilian and foreign companies the opportunity to operate online sports betting operations. In addition, the passage of this bill has also had a positive impact on the Brazilian economy in recent years. As the gaming market grows, gaming companies will increase hiring and provide more employment opportunities for local residents. At the same time, the growth of the gaming market has also attracted more gaming investors to invest in Brazil’s gaming industry, and more and more gaming operators have moved their platforms or companies to Brazil, thereby further promoting the development of the Brazilian economy. It has injected new vitality into Brazil's economy and job market and created more job opportunities.At the same time, Brazil passed a bill to legalize gambling games on February 24, 2022. This bill makes it legal to engage in and develop the following types of gambling games in Brazil: casino games, bingo games, video bingo games, online games, animal betting games, and horse racing. The newly passed bill basically repeals a 1946 law that banned the operation of gambling games nationwide. At the same time, it was also pointed out that the legalization of gambling in Brazil can increase the country’s tax revenue by BRL20 billion and create more than 200,000 new jobs every year.
Current situation of gambling in Brazil
1. History of Brazilian Gambling Market
Currently, Brazil’s gambling market is mainly divided into three segments: sports betting, lotteries and casinos. Sports betting is the largest betting market in Brazil and is controlled by the National Sports Betting Corporation. Lottery is another very popular form of gambling that is also controlled by the government. Casino gambling is illegal and there are currently no legal casinos in Brazil.With the legalization of the gambling market, more and more companies are entering the Brazilian market, which means Brazilians now have more choices. However, because the gambling market is still relatively new, regulatory issues still exist. The government is working to strengthen regulation and ensure market transparency and fairness. At the same time, according to the calculations of the bill rapporteur, the revenue of illegal bookmakers in Brazil has exceeded BRL27 billion per year in the past, which is nearly 60% higher than the revenue of Brazil’s official games, which is BRL17.1 billion.
2. Brazil’s gambling market potential
João Carlos Bacelar, a member of the Brazilian Congress, said that the gambling industry may account for 1% of Brazil’s gross domestic product (GDP). Based on GDP in 2022, this means that the industry has a market capitalization potential of up to BRL99 billion Brazilian reals (US$19.47 billion). In addition, the Brazilian government can also receive BRL25 billion Brazilian reals (US$4.92 billion) in tax revenue. This industry will also create jobs in Brazil.However, some believe that gambling is an undesirable business and should be banned. However, João Carlos Bacelar pointed out that gambling has become an economic activity and this "social fact" must be faced squarely. If gambling cannot be done according to the law, people will look for gambling opportunities in unregulated markets. Therefore, legalizing gambling will provide better control over gambling activities and generate more tax revenue for the government while creating jobs. The Brazilian government should consider legalizing gambling and establishing regulatory agencies to ensure legality, fairness and transparency in the gambling industry.
3. Preferences of Brazilian Gamblers
According to Global Gambling Profiles, two in five of these gamblers consider fun and enjoyment to be an important factor when placing bets. Three in ten (30%) gamblers cite favorable odds as a factor they consider important when placing a bet, while more than a quarter (27%) are driven by gut instinct. In terms of marketing methods, one in five (20%) gamblers said that when they consider and choose to gamble, which game to choose or which gambling platform to choose, the strength of event promotion is one of the important factors to consider.What gambling games do Brazilians like?
The gambling industry in Brazil is very developed and there are many different types of gambling games. Here are some of the gambling games that Brazilians love and their related statistics:- Football Lottery: Football is one of the most popular sports in Brazil, so football lottery is a very popular betting game. There are many football matches every week, and Brazilians love to place bets. It is estimated that Brazilians spend more than US$1 billion on football lottery tickets every year.
- Video Games: Video games are becoming increasingly popular in Brazil’s gambling industry. According to data from the Brazilian Game Association (Abragames), Brazil has more than 700 electronic game companies and is the largest electronic game market in South America.
- Video Lottery: Video lottery is also one of the favorite gambling games among Brazilians. According to the Brazilian Lottery Federation, the most popular game in the Brazilian lottery market is Mega-Sena, with millions of people buying tickets every week.
- Horse racing: Horse racing is also a major feature of the Brazilian gaming industry, with many important events held every year, such as the Sao Paulo Grand Prix. Brazil has more than 50 racetracks, attracting many betting enthusiasts.
- Card games: Brazil also has some traditional card games, such as blackjack and Texas Hold'em. These games are usually played in casinos, but can also be played online.
Brazil network status
Penetration rate of mobile smart devices: According to Statista, the penetration rate of mobile smart devices in Brazil will reach 66.8% in 2022, or approximately 140 million people. This shows that Brazil's mobile Internet market has huge potential.
Social media penetration:Brazil is one of the countries with the largest number of social media users in the world. According to Statista, the number of social media users in Brazil reached 143 million in 2021, accounting for 68.8% of the country's total population.
E-commerce market size:According to eMarketer, Brazil's e-commerce market will reach US$117.4 billion in 2021 and is expected to grow to US$220.2 billion by 2025. This shows that Brazil’s e-commerce market is very active.
Online payment market size:According to Statista, Brazil's online payments market will reach US$41.4 billion in 2022 and is expected to grow to US$68 billion by 2025. This shows that Brazil’s online payments market is growing rapidly.
Brazil mobile game market size:According to Newzoo data, the Brazilian mobile game market size will be US$2.62 billion in 2021 and is expected to grow to US$4.07 billion by 2024. This shows that Brazil’s mobile gaming market has huge growth potential.
Brazil's Internet is developing very rapidly, and the e-commerce, online payment, mobile Internet and mobile game markets are all very active.
What e-wallets are there in Brazil?
The e-wallet market in Brazil is very developed, with many different options for consumers to choose from. These electronic wallets provide gamblers with a convenient and fast way to deposit and withdraw money.PicPay: PicPay is one of the most popular e-wallets in Brazil, established in 2012. It allows users to make online and offline payments across Brazil and provides many other services such as transfers, top-ups, bill payments, etc.
Mercado Pago: Mercado Pago is one of the largest e-wallets in Latin America and one of the major e-wallets in Brazil. It allows users to make online and offline payments and provides a range of other services such as transfers, recharges, bill payments, etc.
PagSeguro: PagSeguro is a Brazilian payment service provider that also provides e-wallet services. It allows users to make online and offline payments, and also provides services such as transfers, recharges, and bill payments.
Nubank: Nubank is one of the largest online banks in Brazil and also provides e-wallet services. It allows users to make online and offline payments, and provides services such as transfers and bill payments.
Banco do Brasil: Banco do Brasil is one of the largest banks in Brazil and also provides e-wallet services. It allows users to make online and offline payments, and also provides services such as transfers and bill payments.
Summary
The Brazilian gambling market has huge potential. The current Brazilian government has opened up the legalization of some major gambling games, which has promoted the development of the Brazilian gambling industry and attracted many gambling practitioners and gambling companies to enter the Brazilian gambling market.1. A big football country: Brazil is a big football country, and the football lottery market is very developed. Every year, millions of Brazilians buy football lottery tickets, which brings a lot of potential to the Brazilian betting market.
2. One of the largest countries in South America: Brazil is one of the largest countries in South America, with a huge population and potential consumer market. With the popularity of mobile Internet and the development of online payments, Brazil's gambling market is developing rapidly.
3. Policies give the green light to gambling: The Brazilian government is also working hard to promote the development of the gambling industry and provide more opportunities for investors and companies. For example, the Brazilian government has approved new gambling regulations that will allow betting games such as horse racing, football, and electronic games to operate under specific conditions.
TC-GAMING is an old gambling company with 16 years of experience in white label gambling. With its stable platform system, excellent technical team, and timely and effective pre-sales and after-sales customer service support, it is deeply recognized and trusted by gaming giants. The multi-lingual and personalized product and interface design, both in terms of platform operation and visuals, are in line with Brazilian culture and humanities, and are in line with the operating habits of gamblers. This enables the gaming platform to seamlessly enter the Brazilian gaming market, allowing bettors to achieve no regional differentiation in gaming experience. There are over a thousand sporting events every week, over 60 different sports types, over a thousand betting types, and thousands of video game types. No matter what type of bettor you are, you can find a game to play. It only takes 10 minutes to open a website. Join TC-GAMING to become your best partner to quickly join the Brazilian gambling market.
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