- February 06, 2023
2023 White Label iGaming And Gambling Market Forecast In Southeast Asia (Malaysia)
In the previous article we mentioned aboutThailand Gambling Market and White Label iGaming in 2023. An analysis was made from Thailand’s multi-network base and Internet users, major social media, and Thai people’s awareness and acceptance of gambling. Now let’s analyze the prospects of Malaysia’s gaming market and white label iGaming in 2023.
Speaking of Malaysia, iGaming has always existed in Malaysia. This is due to the unclear local laws and regulations regarding iGaming. Because when the iGaming industry first emerged in the early days, there were iGaming practitioners operating iGaming in Malaysia, mainly targeting the Chinese market. and the local Malaysian market.
Malaysia overview
Malaysia is a Southeast Asian country with a population of approximately 32.37 million, of which Malays account for 63%, Chinese account for approximately 25%, and Indians account for 12%, accounting for a total population of 32.37 million. Islam is the main religion (61.3%), followed by Buddhism (19.8%), Christianity (9.2%) and Hinduism (6.3%), with the rest following traditional Chinese religions. Sharia (Islamic law) prohibits gambling, so most Muslims do not engage in legal gambling. However, with the rise of smartphones and iGaming, and the advantages of convenience and security of iGaming, many Muslims have indirectly participated in iGaming.
History of Gambling in Malaysia
Gambling seems to have been brought to Malaysia by Chinese traders in the 19th century, and both legal and illegal forms of gambling are popular in Malaysia. For example, lotteries, casinos, and horse racing are all legal in Malaysia. All sports and iGaming are illegal in Malaysia. But in Malaysia in 2018, illegal lottery business revenue was about 60% higher than the total revenue of legal lottery operators. It can be seen from this that the Malaysian people’s love for gambling is not greatly affected by religion and ethnic group.
The Current Situation of Gambling in Malaysia
The land-based gambling industry in Malaysia is very developed. Gambling is a multi-billion dollar industry in Malaysia, which also has one of the most liberal gambling regimes in Asia. It has always been a destination for tourists from Singapore, Thailand, Vietnam, Indonesia, etc. To this day, Genting has been the only legal land-based casino in Malaysia. At the same time, Malaysia will not increase gaming taxes in 2022, which also means that the authorities are also supporting the development of the gaming industry. Gambling in Malaysia is not only an entertainment activity, but also an industry that has a significant impact on the Malaysian economy, growing at an annual rate of 10%. This does not include overseas iGaming.
Someone once analyzed Selangor, the largest state in Malaysia, with a population of 5.6 million, and found that 4.4% of the people were high-frequency gamblers and 10.2% were medium-frequency gamblers. Others observed 2,265 Malaysian youths and found that 30% of them participated in different forms of gambling throughout the year. It is conceivable that gambling is well known in Malaysia and is not a new thing. Although local gambling is prohibited as it is a very strict country legally, almost no laws and regulations regarding iGaming have been introduced, which also makes iGaming in Malaysia almost unregulated. According to Malaysia, iGaming costs them 2 billion ringgit in annual tax revenue of approximately US$4.54. It’s easy to imagine how much money is lost every year just from tax alone. It’s easy to imagine how popular and huge the amount of iGaming in Malaysia is every year.
Convenience of iGaming
With the advancement of network technology, the convenience of access, and the convenience that iGaming provides to gamblers, gambling users can play their favorite gambling games in the comfort of their own homes, without having to go to offline casinos to play games and gamble online at the same time. More bonuses, rebates or gifts are also available.
What gambling games do they like in Malaysia?
Slot machines are one of the popular gambling games in Malaysia, and people regularly spend hours playing on various slot machines. Play anytime, anywhere via your smartphone. In addition to slot machines and the like, sports betting is also quite popular.
Summary
Malaysia’s iGaming industry shows no signs of slowing down in the short term, and the government is also considering amending the General Gambling Companies Act to allow iGaming companies to be legally regulated. It is not difficult to see from this that every year, Malaysian people accelerate the development of iGaming due to religious beliefs and other factors. It is well known that the iGaming industry is also an important source of revenue for Malaysian taxation. As the mobile business grows, religion has also been giving way to the gambling market. To enable the sustainable development of the iGaming industry, more and more iGaming companies have begun to provide services to Malaysian customers. Although religious factors make it easier and faster for the Malaysian people to accept and adapt to iGaming websites, gambling websites must also pay attention to religious beliefs, language, operating habits and other factors when entering the Malaysian gambling market. They can only be better The video look and feel, the accuracy of language translation, the operational functions of the website, and the appropriate marketing activities fit the local gaming users in Malaysia. At the same time, network security is also a top priority so that gambling websites can seamlessly enter the Malaysian gambling market. TC-GAMING relies on its excellent technical team, efficient after-sales team, and stable and safe service platform. I have been deeply involved in the white label iGaming industry for 16 years. It is deeply trusted and recognized by the majority of gaming owners. At the same time, it is also an experienced and established gaming package company. I believe that choosing TC-GAMING will be your most solid partner in entering the Malaysian iGaming market!
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