This year's 2023 London Gaming Exhibition "ICE London 2023" is about to begin. Anyone who is engaged in the gaming industry is familiar with this gaming exhibition, including in the Philippines and Singapore, gaming exhibitions have been held in recent years. Exhibiting companies and personnel are getting better and better every year. Now it is not just to improve the competitiveness of enterprises, but also a way to expand the influence of enterprises and increase their popularity. To put it bluntly, the gaming exhibition is a show for major companies. Of course, as a long-established gaming company, TC-GAMING will not lag behind with 16 years of experience in the gaming industry. TC-GAMING will not be absent from any gaming exhibition, whether it is in Europe, America or Asia. Today, the editor of TC-GAMING is here to talk to you about the gaming exhibition. Why is it that gaming shows are growing every year, but many companies are still hard to find? Is it simply because of the high stall fees? What are the requirements for companies at the Gaming Exhibition?

History of the Gambling Show

Speaking of gaming exhibitions, starting in 2001, the world's first gaming expo was held in the Las Vegas Convention Center in October 2001. At that time, there were only 375 gaming companies participating in the exhibition, and the total number of exhibitors and visitors was less than 10,000. But since 2013, the number of attendees has exceeded 25,000, and it is also recognized as one of the 25 exhibitions with the fastest growing attendance. This also shows that the consumption power and competitiveness of the gaming industry are so strong. In 2006, Macau's total gaming revenue exceeded that of Las Vegas. Global Gaming Expo acquired the Asian Gaming Expo from Australia and then held it in Macau for the first time in June 2007. The Asian Gaming Expo has since been held in 2019. It has been held every year since. At the same time, the scope will be expanded in 2019, in cooperation with PAGCOR Philippines, and will be held in Manila in December 2019. Looking back on December 2019, the image of our TC-GAMING marketing and publicity department often working overtime to prepare for the Manila Gaming Show is still before our eyes.

About ICE London 2023/2023 London Gaming Exhibition

ICE London 2023/2023 is organized by Clarion Gaming, which has three major brands: ICE, iBG, and iBG Affiliate. It also cooperates with ambleAware and GamCare to support and encourage responsible gaming. ICE London 2023 brings together providers and gaming professionals from all gaming verticals, through innovative solutions, technology, and networking in one gaming exhibition. The number of visitors to the exhibition was approximately 35,000. 650 participating brands from 150 countries. These include the United Kingdom, Italy, Australia, Spain, Germany, Canada, China, the United States, South Korea, Slovenia, Cyprus, Bulgaria, Sweden, South Africa, Estonia, Malta, Romania, Israel, Belgium, Switzerland, Ireland, Iceland, Russia, Norway , Netherlands, Croatia, Japan, Turkey, Bosnia and Herzegovina, Peru, Liechtenstein, Argentina, Poland, Luxembourg and other countries. ICE has always been a leading gaming industry event due to its size and format, the quality and quantity of its audience, and the iGaming and business development opportunities that come with it.

Why are gambling service providers so interested in gambling shows?

Expand corporate influence and increase visibility

This is a time to flex your muscles. Most exhibitions usually attract a lot of media attention, and exhibitors can enhance their corporate publicity through the media. If exhibitors are considering launching a new product or service, or function, or new technology, displaying it at this exhibition is the best way to expose it. Exhibitors can also communicate with visitors at the exhibition to understand customer needs for price, functionality, quality, and service.

Improve competitiveness

In the exhibition, there are many peers and competitors. By analyzing the company's own advantages and core advantages and showing them in the exhibition, the company's strength can be well demonstrated. Visitors will use this opportunity to conduct evaluations of each exhibitor. Therefore, the exhibition is an excellent opportunity to showcase your company's image and services.

Competition analysis

The exhibition site provides the best opportunity to study competitors and gaming market needs. In order to understand the gaming market's tolerance for new products or game models, you can also study and grasp the development trends and patterns of peers, market marketing strategies, and formulate your own company's recent or long-term planning.Maintain customer relationships and showcase the features of your products or services.The exhibition is the best place and time for exhibitors to focus on demonstrating and feeling services to potential customers. At the same time, we maintain existing customers and develop potential customers through exhibitions.

Save time and energy

A gaming exhibition is nothing more than two groups of people, one is the exhibitor and the other is the potential gaming demand customers. In a few days of the exhibition, the exhibitors may come into contact with more potential customers than they would in half a year or a year. At the same time, face-to-face communication with potential customers is the fastest way to establish stable customer relationships. At the same time, the exhibition brings together potential customers in the gaming industry from different regions or countries. This is more cost-effective and efficient than communicating with customers separately.

Why is the scale of gaming exhibitions expanding and why are booths becoming more and more difficult to find? The threshold for getting a booth at a small gaming exhibition is not high due to the nature of the exhibition. However, for booths at large gaming exhibitions, in addition to the high cost of the booth itself, the price increases of agents are inconsistent with the exhibition. The intensity of publicity has also indirectly caused stall fees to rise, making every inch of land valuable. Therefore, for large-scale gaming exhibitions, the tickets for visitors alone may cost you thousands of dollars, let alone exhibitors.

Summary

During the gaming exhibition, the exhibitors’ overall strength, services, products, etc. are also tested. With the rise of iGaming. Gaming exhibitions in Europe, America and Asia are getting better and better every year, both in terms of scale and hardware. At the same time, it can also be seen that many companies and bosses are optimistic about the future prospects of the gaming industry. TC-GAMING has been deeply involved in the iGaming industry for 16 years. With the team's excellent technology, it stabilizes the server environment and ensures the normal and stable operation of major gaming platforms. The perfect after-sales service has been trusted by the majority of gaming industry bosses. The 2023 London Gaming Exhibition "ICE London 2023" will begin on February 7th. We, TC-GAMING, are also participating in this gaming industry exhibition in the UK. We welcome all bosses to visit and give guidance. Our exhibition booth number is S10-310. You can see our booth by walking straight from the entrance of S10. Finally, I wish all bosses a prosperous business and abundant financial resources in the new year of 2023! Join hands with TC-GAMING to create great results!

TC-GAMING ICE London 2023 exhibition booth diagram