Lottery market! China lottery market! Speaking of the history of China’s lottery, the editor of TC-GAMING will not go into details. It has been mentioned in the previous article “The Past and Future of China’s Lottery." What we want to talk about today is about the prospects and trends of China’s lottery market in 2023. Mainly analyze several points; the current situation of China's lottery market, the development environment of the lottery industry, the output, output value and growth rate of China's lottery. The market potential demand, current lottery purchasing behavior analysis and other aspects are analyzed for reference by the gaming platform bosses.

China lottery market sales

China's lottery is mainly divided into sports lottery and welfare lottery; each of which has subdivisions, such as lottery digital lottery, guessing lottery, instant lottery, video lottery, Keno and other lottery markets. Since the epidemic, the sales of lottery tickets have declined. The main reason is still due to the epidemic. Let’s first review the 10 years before 2019. We will make a comparison chart based on the data we obtained from the Ministry of Finance. From the following chart we can see the 10 years from 2008 to 2018. , China’s lottery sales have nearly quadrupled. It has reached 511.472 billion. This time is also the outbreak period of iGaming platforms, and gambling platforms of all sizes are springing up like bamboo shoots. It can be said that these ten years are also a bonus period for gambling. In 2019, the actual sales volume of national lottery tickets was CNY422.053 billion, a decrease of CNY89.4 billion compared with 2018.

Lottery sales volume from 2008 to January to June 2019

Lotto digital lottery still accounts for the main market share, and the guess lottery and video lottery have more than 35% of the lottery market share.

Lottery sales in 2019

Next, let’s take a look at the sales of lottery tickets during the epidemic period from 2020 to 2022. January to April was the peak period of the outbreak in China. During this period, lottery sales dropped significantly, but it is worth noting that lottery sales began in May. Overall, sales in 2020 totaled CNY333.95 billion, a decrease of CNY88.1 billion from 2019, a decrease of 20.9%

National lottery sales in 2020

Starting from 2021, lottery sales will begin to grow. Total lottery sales from January to December 2021 were CNY373.282 billion, an increase of CNY39.335 billion, or 11.8% compared with 2020, a decrease of CNY50 billion compared with 2019, and a decrease of CNY140 billion compared with the peak time in 2018. Among them, why the lottery will grow rapidly in 2021, among which the European Cup factor has played a certain role in promoting it. It is worth mentioning that on November 1, 2020, the state stipulated the orderly delisting of high-frequency fast lottery. Although Kuai Lottery has been delisted, the epidemic has been effectively controlled, and lottery sales are also rising. From these two points, it seems that the delisting of high-frequency lottery has not had a great impact on lottery sales, but lottery players are still lottery players.

Lottery sales statistics from January to December 2021

The cumulative lottery sales from January to August 2022 increased by CNY617 million compared with the same period in 2021, with total sales of CNY247.909 billion. With the delisting of high-frequency lottery tickets and the impact of the European Cup in the same period, the sales of major lottery types have changed.

Comparison chart of lottery sales in August 2022

Lottery market share chart in August 2022

With the epidemic under control, lottery players have slowly begun to return to the lottery market, and buying lottery tickets has become a habit for lottery players. With the advent of the World Cup, a big wave of sports betting peak period has also arrived. With the delisting of high-frequency lottery, the demand for high-frequency lottery from Chinese lottery players will shift to high-frequency lottery or private lottery from other countries that the gaming platform is connected to.

Lottery market regional distribution

The editor of TC-GAMING collected some rankings from various regions across the country based on lottery sales in 2018-2019.

The above data comes from the Ministry of Finance

From the ticket sales data of the above lottery regions, we can see that Guangdong, Jiangsu, Shandong, Zhejiang, Henan and other regions occupy the first echelon on the list all year round, followed closely by Hubei, Hunan, Yunnan, Sichuan, Anhui, Liaoning, Fujian, Shaanxi, and several other provinces. Therefore, gaming platforms can use these areas as key marketing and promotion areas.

Who are the lottery buyers?

1. Gender of lottery player
A sample survey of lottery purchasers in several cities in Fujian was conducted over a seven-day survey from 8 a.m. to 8 p.m. It was found that female lottery purchasers accounted for only 14.36% of the number of lottery purchasers. At the same time, whether family members purchased lottery tickets It has a great impact on female lottery players.

2. The age of the lottery player

Elderly people over 70 years old accounted for 16.87% of lottery purchases. This type of people mainly have a hobby and habit of buying lottery tickets. They like to buy simple and easy-to-understand game types. The 35-69 age group is the main user group for buying lottery tickets, accounting for more than half. At the same time, the new generation of lottery players aged 15-34 also accounts for more than 34% of the lottery market.

3. Lottery player’s academic qualifications

Those with a junior high school to junior college education are the main users who buy lottery tickets, accounting for about 58%, but those with a Bachelor's degree or above and those with Junior High School education account for a lower proportion of lottery purchases.

From the above data, I can see the user market of China lottery. Guangdong, Jiangsu, Shandong, Zhejiang, Henan, Hubei, Hunan, Yunnan, Sichuan, Anhui, Liaoning, Fujian, Shaanxi and other places have far higher awareness and recognition of lottery than other cities. The users are between 18 and 50 years old and Male players with secondary education.

With the epidemic under control, lottery sales are also picking up step by step. According to the lottery sales data from June 2019 to 2022, the sales data in August 2022 has exceeded the sales in the same period in 2021, and the sales volume of sports lottery has also exceeded In addition to welfare lottery, at the same time, when the World Cup starts in November 2022, sports lottery sales in November will be the highest in the month during the three-year epidemic. It can be predicted from the 2021 European Cup.

Lottery market needs

1. 1. 1. With the delisting of instant lotteries, lottery players need market supplements for the same type of lotteries.
      2. A new generation of young people aged 18-34 years old are slowly replacing lottery players aged over 35. Nowadays, Chinese lottery players aged 18-34 years generally have a college degree. Younger lottery players tend to have more diverse lottery types and betting modes. This can be seen from the popularity of the TRON Hash Value Lottery created by TC-GAMING. The real-time nature of one lottery every minute, using the TRON Hash Value As a lottery source, it is fair, just, safe and reliable, and has been well received by gamblers and gambling platforms.
      3. Increased demand for betting and keno lottery types, sales of lottery tickets from January to April 2022

   Lotto digital lottery sales were 49.369 billion yuan, down 14.7%, accounting for 42.1%;
   Sales of guess-type lottery tickets were 36.658 billion yuan, an increase of 7.6%, accounting for 31.3%;
   Instant lottery sales were CNY23.161 billion, an increase of 35.4%, accounting for 9.7%.
   The proportion of Keno lottery sales increased from 6.1% in 2021 to 6.9% from January to April 2022.
   From this, it is not difficult to see that in the past few years during this epidemic, the traditional lotto type lottery is being gradually replaced by lottery, instant, Keno and other types of lottery.

2023 Sports Lottery Bonus Period

1. The start of the AFC in 2023 will be held in Qatar, which will also be a wave of dividends for sports lottery.
2. The Women’s World Cup will also start in 2023. The Chinese women's football team will also be the focus of a country with a population of 1.6 billion.
3. 2023 FIBA ​​Basketball World Cup

Conclusion

Now the world's borders are slowly reopening, including China, which still adheres to the policy of clearing the epidemic, but international flights are also increasing step by step, and the quarantine time is also shortened. These are all good news for the Chinese market economy. Signal: The above data for 2020, 2021, and 2022 show that the lottery market has begun to slowly recover. It is believed that the lottery market will return to its peak period in 2019 soon. Lottery package network will also usher in a wave of craze. TC-GAMING Lottery White Label iGaming started from lottery and has been deeply involved in the lottery industry for 15 years. It is also one of the earliest companies to make lottery packages. It is considered an old brand lottery company. TC-GAMING Lottery White Label iGaming has access to high-frequency and low-frequency lottery products. , blockchain lottery types, Southeast Asian country lottery types, popular, unpopular, official, unofficial, self-operated and other lottery types you can find in TC-GAMING. It can be said that TC-GAMING has one of the most comprehensive lottery color types on the market. It also supports multiple languages ​​and 1-to-1, 7x24-hour dedicated service, and the website can be launched in 10 minutes. You don't need a lot of capital or development and maintenance personnel, and you can start your business with minimal money.