2023 Opportunities For The Indonesian Gaming Market

2023 Opportunities For The Indonesian Gaming Market

Prospects for the Indonesian Gambling Market - Another golden mountain for the gambling industry

In recent years, I think what many gambling platform owners are most concerned about is whether iGaming has begun to recover, after the rapid growth of customer flow in the early stages of the epidemic. During the epidemic, local policies and measures issued led to a slowdown in the global economy, rising unemployment, rising labor costs in the gaming industry, rising taxes in the Philippines, China's restrictions on entry and exit, and cessation of capital operations, all of which have caused great harm to the gaming industry. pressure. Under such pressure, gaming platform operators have turned their attention to other countries such as Indonesia, Cambodia, Myanmar, Brunei, Indonesia, Vietnam, Thailand and other Southeast Asian countries. These Southeast Asian countries have some inherent advantages: there is no excessive government intervention in payment channels. Low-cost and diversified promotion channels, local people are more receptive to different types of gambling game play, and some countries have lower labor costs. As the epidemic slows down, borders in many countries have reopened, and the market impact caused by the epidemic is shrinking. With the popularity of mobile terminals and the growth of the national economy, Indonesia has its unique advantages. TC-GAMING has invested in the research and development of Indonesian White Label iGaming for a long time, and now it has been put into use in large quantities. Today I will do anIndonesian iGaming marketanalysis.

1. Why choose Indonesia? What are the advantages?

1. The economy is optimistic

According to World Bank statistics, Indonesia's GDP, the largest economy in Southeast Asia (number one in total GDP), has continued to rise in 2021 and has reached US$1.19 trillion. With per capita GDP reaching US$4,291.8 and a GDP growth rate of 3.7%, it can be imagined that Indonesia is also a country with strong consumption power. . Although not as wealthy as Singapore, Indonesia is not as "poor" as we imagine.

(Indonesia GDP)

(Indonesia’s GDP per capita)

2. Indonesians generally use smartphones.

According to a report by Suara Company and Indonesia's Minister of Communications, in January 2022, the number of Internet users in Indonesia reached 204.7 million, and the Internet penetration rate reached 73.7% of the total population. Indonesia’s total population is 277.7 million.

3. How fast can the Internet speed be in Indonesia?

The median or high level of Indonesia's mobile network can reach 15.82MBPS, while the average WIFI connection speed is 20.MBPS. Compared with last year, Indonesia's mobile Internet speed increased by 3.4MBPS, which is 27.4%. The increase of WIFI is 25.1% when it reaches 4.04MBPS. Chaney Internet infrastructure is soaring every year.

4. Advantages of age groups of Internet users in Indonesia

Among users aged 13-18, the Internet usage rate is as high as 99.16%
19-34 years old reached 98.64%
87.3 for ages 35-54
51.73 for 55 years old
However, the average Internet score for children 5-12 years old is 62.43
89.03% of them use mobile phones or tablets to access the Internet. Only 0.73 people access the Internet through a computer or laptop.

5. What do Indonesians do when using the Internet?

The main reason why 98.2% of users use the Internet is to access the most common applications, such as: Facebook, Whatsapp, Telegram line, Twitter, Instagram, Youtube, etc.

Get information/news 92.21%
Working or studying at home 90.21%
Obtain service 84.9%
Use email 80.47%
Online trading 79%
Access entertainment content 77.25
Access Online Traffic 76.47
Financial services 72.32%

6. What applications do Indonesians use?

In terms of social media applications, mobile applications such as Facebook, Youtube, Instagram, Tiktok, Facebook Messenger, Linkedin, Snapchat, Twitter, Whatsapp, etc. are mainly used.

(Indonesia mobile application rankings)

First, Facebook users have 129 million users in Indonesia. Advertising coverage is equivalent to 46.8% of the total population.

YouTube has 139 million users in Indonesia, and its advertising coverage is equivalent to 50.0% of the total population.

Instagram has 99.15 million users in Indonesia, and its advertising coverage is equivalent to 35..7% of the total population.

TikTok has 92.07 million users in Indonesia who are over 18 years old. Its advertising coverage is equivalent to 47.6% of the total population of adults over 18 years old. Regardless of age, advertising coverage is equivalent to 45% of the total population.

Messenger users are 28.4 million. Advertising coverage is equivalent to 10.2% of the total population,

Linkedin has 20 million members, and its advertising coverage is equivalent to 7.2% of the total population (but all Linkedin users are members over 18 years old)

Snapchat has 3.3 million users. Ad coverage is equivalent to 1.2% of the total population, (but use of Snapchat is restricted to 13 years and above)

Twitter has 18.45 million users, and its advertising coverage is equivalent to 6.6% of the total population.

(Note: The above data comes from updates of advertising resources of major companies)

7. What e-wallets do Indonesians use?

Indonesia is a digital country. E-wallets have become used for daily transactions in Indonesia. Use e-wallets for everything from ordering food, online shopping, payment, and shopping at street stalls.According to 2021 data, OVO maintains its leading position with 20.8 million monthly active users, followed by gopay, shopeepay, DANA, etc.Among Indonesian e-wallet users, 58.9% use OVO, while GOPAY ranks second with 58.4%, and shopeepay ranks third with 56.4%.

Analysis

From the above data, it can be seen that Indonesian people's income, mobile phone usage and e-wallet usage are fully in line with the development space of Indonesian gaming platforms. People also use mobile applications more intensively, which is very helpful in opening up the Indonesian gaming market.

Advantages of Gambling in Indonesia

1. iGaming in Indonesia is safer

No country is exempt from gambling, although in Indonesia gambling is not allowed due to their religion. But just because local regulations do not allow it, Indonesians have moved their gambling online. This is why iGaming is so popular in Indonesia.Indonesian iGamingis great because players can play in a private and safe environment. Wu Quan is not worried about being caught.

2. iGaming in Indonesia is highly fun

Because the iGaming platform has many game types, such as real people, electronics, e-sports, and sports. Indonesians can find the types of games that suit them on the Indonesian iGaming platform, such as lottery. In contrast, the older generation of Indonesians preferPoker, slot machines, blackjack, lottery, etc., and the younger generation is more interested in sports betting.

3. Cashless transactions are more convenient

Due to the influence of local regulations, users are reluctant to use cash when playing gambling games. However, for iGaming, you only need to register an account to make deposits and withdrawals directly. You must know that Indonesia is a digital country. There are dozens of different e-wallets in Indonesia, so gamblers do not have to worry about the security of their funds.

4. Lower payment and traffic costs

Nowadays, due to China’s policies, the cost of collection and payment is very high, and one card can cost tens of thousands a month. Including government propaganda, the cost of drainage has greatly increased. But this problem does not exist in Indonesia. Whether it is a payment channel or a promotion channel, the cost of the Indonesian gaming platform is far lower than that of other countries.

Summary

Many gaming platforms have entered the Indonesian market, which has also drivenIndonesia white label iGamingCompany follow-up. There are too many Indonesian packages to choose from in the world, but are the games of the Indonesian package companies that Indonesians like? Does the UI interface or operation conform to Indonesian habits and aesthetics? Are games popular among Indonesians? These need to be considered in advance when choosing a white label iGaming company. TC-GAMING considers the user's perspective and hires a professional Indonesian team to design the UI and product operations according to the aesthetics and habits of Indonesians. The gaming platform system language, including the language, has been strictly proofread and reviewed by TC-GAMING's Indonesian team. Whether it is lottery, sports, electronics, etc., they are all carefully selected games that are most popular among Indonesians.