- July 25, 2022
How Vietnam Gaming Platforms Get Traffic (Part 1)
With the release of various policies in China, many gaming platforms have moved to the Southeast Asian gaming market, including Myanmar, Brunei, Indonesia, Thailand, Vietnam, Cambodia, Malaysia and other Southeast Asian countries. In recent years, Vietnam’s mobile phone terminals and per capita GDP have The rise of gaming platforms with keen sense of smell have discovered this and started to enter the Vietnamese gaming market one after another. The main competitive battlefield for publicity at the beginning was the Internet. TC-Gaming has been engaged in the package network business for 15 years, and has accumulated rich experience and technology. At the same time, it also always pays attention to, collects, and organizes the market trends of Vietnam package network. Then the editor will make an analysis of the online promotion channels in Vietnam’s white label iGaming.
1. Advantages and disadvantages of TIKTOK and INSTAGRAM video promotion
According to statistics from Vietnam's Sensor Tower company, TIKTOK is the most downloaded application in the first quarter of 2022 and is the most popular in the Apple Store. It is currently ranked third in terms of downloads in the GOOGLE store, second only to INSTAGRAM and FACEBOOK. In the overall list, TIKTOK ranks first. It can be seen from this data that the main traffic entrances on Vietnam’s mobile phone are dominated by these three major applications.
Advantages:
Tiktok and Instagram, as a user traffic aggregation platform, provide a transformation entrance for brand and product display. With a large user base, in terms of video creation, the cost of video creation can be flexibly controlled according to the created video content.
Low cost videos such as:
1. Sports highlights videos
2. Domestic video transfer
3. Movie commentary
4. E-sports commentary
5. Superstitious brainwashing
6.Chicken Soup Video
7. Two-dimensional COSPLAY
The cost of creating the above video content is relatively low. Of course, you can pay for promotion, you can also create your own account traffic IP or contact some existing Internet celebrities for paid promotion.
Disadvantages:
The biggest difficulty in video promotion is conversion. How to maximize your traffic conversions. Let users register on your Vietnam white label iGaming platform? First of all, follow each other and communicate with fans one-on-one to introduce fans to social software such as WhatsApp messenger. Cooperate with user activities in the background of Vietnam white label iGaming, member discounts, recharge rebates, member login points tasks, member malls, etc. to guide users to Vietnam for gaming. Register and recharge on the platform. When focusing on user conversion, gaming platforms should also pay attention to the content of the video. Avoid massive account bans.
Account bans are usually due to the following reasons:
1. There are obviously illegal words in the video content
2. Being reported
3. Post a large number of private messages to fans
4. Multiple accounts are under the same IP. Generally, it is safer to have 5 accounts with the same IP.
5. Video content with indecent images
6. Video uploads are uploaded concurrently under the same IP.
7. Use software or service cloud control (insist on one machine, one number)
8. If you don’t have an account, you will upload videos on the same day as your new account.
Conclusion
When a large number of accounts are put on the market, it is necessary to simulate the environment and time of normal personal use of TIKTOK and INSTAGRAM. To maintain accounts, new accounts must first increase the activity of the accounts. This is the only way to minimize account bans.
Filmandtelevision slice advertising
The bosses of many gaming platforms place a lot of advertisements on the videos. Most of the film and television websites are individual webmasters, and their film and television resource interfaces are provided by various film slicing companies. This type of film and television includes the most common XX such as variety shows, movies, and TV series. Insertion of video ads. There are also some Vietnamese white label iGaming platforms with stable operations, which have specially established independent X-station brand websites. These are all for diversion.
Advantages:
As long as a personal webmaster accesses the video resource interface, users will be able to see the advertisements you have inserted in the video when they play the video. Hundreds of thousands of users watch movies and pornographic videos every day. Such advertising display is very large.
Disadvantages:
The cost of slicing videos is high, and the user group promoted by casting a wide net is inaccurate. The level of registration conversion rate, if the problem of advertising investment conversion rate is solved. Most Vietnamese gambling packages adopt the following methods:
- Register to get rebate points or other items
- Celebrity effect
- Place ads as video ads
- First, introduce the sex flow users to the X station and then convert the user registration from the X station.
The text content and video advertising content of this type of promotion method should be as close to the conversion direction as possible to reduce the loss of potential users. The above are some methods often used by Vietnam white label iGaming platform to improve the conversion rate of registration and recharge.
Advertising on major websites
This kind of promotion method such as website advertising is the most direct, simple and crude among the Vietnamese package network platforms. This advertisement is mainly placed on film and television stations and X station. The so-called sex and gambling do not separate families. The overall user conversion rate of site X will be higher than that of film and television sites. In order to verify the specific situation of this type of promotion, the editor conducted a test with a film and television station with a daily IP of 5000. Just as a data reference for the promotion of Vietnam white label iGaming platform, about 9 new users registered in these 8 days.
(数据仅供参考)
Advantages:
The advertising cost of this type of movie station is low; at the same time, the movie station Such cost control is also more flexible. The source of the user can be traced.
Disadvantages:
Although the method of direct advertising is simple and direct, the advertising audience users placed on the website cannot achieve precise targeting. If the daily IP addresses of websites of the same type are the same, the content of advertisements is also the same, but the number of registrations differs greatly. If this is the case, it is necessary to check the other website for traffic brushing behavior.
For TC-Gaming users who want to enter the Vietnamese gaming market. In addition to traditional promotion, white label iGaming users also need to use the data used by Vietnamese mobile phone users combined with the gaming platform’s own game categories as an entry point for promotion. TC-Gaming has been working in the Internet package industry for 15 years and has a good reputation in the industry. I believe TC-Gaming will be your best partner in exploring the Vietnamese white label iGaming market! The next short article will mainly analyze other website promotion channels in Vietnam. Such as making friends, games, SEO, etc.
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