Before planning marketing activities, first clarify the target users

In the current era when the gaming market is flourishing, how to carry out market activities has always been a problem that plagues many platforms. Even though every package network system now has the function of organizing events, for TC-Gaming, this is not only a simple functional issue, but more importantly, the substantive effects beyond functionality. TC-Gaming has been following the changes in the market for more than ten years. In these more than ten years, we have contacted thousands of market experts. Our continuous in-depth research and product iteration optimization time after time all contain our With years of accumulated experience and achievements, we adhere to the three core principles of "flexibility", "automation" and "risk control" in the design of market activity functions. TC-Gaming's emphasis on the market is definitely beyond your imagination. At this stage, the competition among gaming platforms is fierce, and each platform has launched various activities to attract customers. For newly established platforms with limited activity budgets, facing the current wide range of market activity points and complex market forms, it feels difficult to start. I can’t figure it out. Many platform owners even think that they are just throwing money anyway. Is there any difference in what type of activities? Even though some platforms have set up marketing departments, they do not have complete plan analysis or serious implementation. It is as if everyone just does it anyway. The thinking of most marketers still remains in the traditional understanding, thinking that as long as they hold an event, it will definitely bring some revenue effects. In fact, each marketing activity has a different purpose behind it. The ancients said that when soldiers come, they will block the water and flood the soil. This sentence is best used as a metaphor for marketing activity strategy. The content of marketing activities that need to be planned for different purposes is also different. So, what exactly should be done in marketing activities and how to plan it? What marketing activities are there? How can I achieve the best results? To carry out successful marketing activities, there are nothing more than five elements: attracting new customers, retaining, promoting activity, converting, and recruiting.

5 things you need to know to run successful marketing campaigns

New users:

Whether it is a new platform or an old platform, the most commonly used method in operation is to attract new users. To put it bluntly, user attracting is to promote the platform or platform APP, increase more brand exposure opportunities, and improve In terms of registration volume or APP downloads, the most common type of activity is sign-up and bonus. However, registration and bonus often attract a lot of fake customers. When it comes to preventing fake customers, almost all white label iGaming platforms There is no perfect solution yet. With many years of experience, TC-Gaming has discovered the problem of fake customers very early and has completely eliminated the risk of fake customers by setting up designated venues/vendors. Registration bonus activities are usually paired with novice tasks, giving feedback and rewards based on completion, encouraging users to continue moving forward, completing more actions, and inducing new users to become familiar with the platform and improve their user profiles.

User retention:

After the platform has users, whether they are new platforms or old platforms, early-stage, medium-term or long-term operators,All need to maintain user activity. Once a user's activity drops, it means the user leaves or is lost. In addition to providing players with the core needs of entertainment and excitement, if the platform can provide users with material or spiritual rewards, then the users' favorability and dependence on the platform will also be significantly improved to a certain extent. The most common user operation system is the user incentive system, which uses points, levels, rankings, medals, etc. to stimulate users, and gives users a mechanism to achieve certain achievements or obtain certain material and spiritual rewards. TC-Gaming’s retention system activities include: points, levels, rankings, medal activities, etc. These are designed to meet operational needs.

User activation:

After the recruitment activities, a large number of new users poured into the platform and a certain user retention rate was reached. However, some users left before placing bets. Why is this? This is because some users need to be induced to activate through other methods. So, how to activate users? In essence, it is to allow new users to quickly feel the excitement and participation within a limited time, and to satisfy the vanity and show off psychology, thus forming a closed loop of activation. To create this kind of activation closed loop, task-type activities can be created through the backend of TC-Gaming to generate a sense of user participation through the players' own competitive psychology and the excitement of competing for bonuses, and a gamified ranking list has been added to satisfy users' vanity and showing off. Psychology drives users to remain active and is a very important factor in activating players.

User conversion:

For the platform, the user conversion rate is the most direct impact on the platform's profitability indicator. The conversion rate here refers to the user value conversion ratio generated by direct consumption by users. The user conversion rate can also be regarded as a comprehensive indicator, which combines new acquisition, Regarding the overall effectiveness of retention and activation, in addition to the above-mentioned comprehensive factors, how can we promote the direct consumption conversion of existing users to core products? The main means of increasing consumption conversion are inseparable from high rebates. For example, betting rebates and recharge gift packages are the most common means of stimulating player consumption conversion. TC-Gaming's automated event configuration only requires 4 simple steps to hold betting and recharge activities, and can specify game types, venues, membership levels and other flexible conditions. All of this is designed for you to meet the platform's operational needs.

User recall:

User recall is also a top priority in operations, because the cost of activating old users is roughly 5:1 (or even more) than the cost of acquiring new users. In view of the cost of acquiring customers, it is more desirable to use valuable User recall upgrades ordinary users to active users. Recalled users should be treated like new users, just like getting to know friends again. Currently, the six most common methods of recruiting users are "email-EDM marketing", "SMS marketing", "text messages via phone", "WeChat", "QQ", "telephone return visits", etc.

The decision to use contact information is based on the contact information left by the user, which especially reflects the importance of novice tasks. No matter what method is used, preventing user churn is always more important than saving lost users. You can now use TC-Gaming's powerful backend reports to analyze users' active cycles and behavioral data, add relevant lost user retention measures and retention effects to the lost user model, and analyze and generate automated early warnings of "possible lost users."

The above is just a rough summary of some practical experiences. I hope it can help all platform owners or marketers. We look forward to all the advanced players in the industry giving their advice and supplements. TC-Gaming hereby wishes all the bosses to make a lot of money!