Hello everyone, the editor of TC-GAMING will talk to you today about the situation of the Argentine gambling market. We have previously talked about the gambling markets in many Southeast Asian and East Asian countries, and the Argentinian gambling market is also a rapidly growing gambling market. This market includes online and offline gambling games, sports betting, and other forms of gambling.

(It is worth mentioning that Argentina is the fourth and second largest economy in Latin America, with a population of more than 45 million.)

The current state of the Internet in Argentina

With the rapid development of the Internet, Argentina's iGaming market is also expanding rapidly. Therefore, understanding the current state of the Internet in Argentina is crucial for the gambling market. Argentina's population increased by 407,000 people from 2020 to 2021 (a growth rate of 0.9%), of which 51.2% are women and 48.8% are men. As of early 2022, 92.3% of the population lives in cities, making Argentina a highly urbanized country.

According to Argentina’s demographic data, here are the proportions of the population by age group:

0-4 years old: 8.1%
5-12 years old: 12.9%
13-17 years old: 7.8%
18-24 years old: 10.7%
25-34 years old: 15.1%
35-44 years old: 13.7%
45-54 years old: 11.3%
55-64 years old: 8.9%
65 and over: 11.6%

In January 2022, the number of Internet users in Argentina was 38.02 million. By the beginning of 2022, Argentina's Internet penetration rate reached 83.0%, and the population increased by 1.7 million people (+4.7%). Among them, 7.79 million people have never used the Internet, accounting for 17.0% of the total population. The average cellular network connection speed in Argentina is 21.09 Mbps, while the average fixed internet connection speed is 38.61 Mbps.

As for social media usage in Argentina, by the beginning of 2022, the number of social media users in Argentina was equivalent to 86.3% of the total population, with 39.55 million social media users, an increase of 3.6 million people (+9.9%). Among them, the number of Facebook users reached 28.4 million, accounting for 62% of the total population. The advertising coverage is equivalent to 74.7% of Internet users. In addition, according to Google advertising resources, by the beginning of 2022, the number of YouTube users in Argentina will be 31.7 million, with advertising coverage equivalent to 69.2% of the total population of Argentina and 83.4% of the total number of Internet users in Argentina.

Further analysis of social media usage in Argentina. As of early 2022, Instagram had 24.7 million users in Argentina, equivalent to 53.9% of the population. Since Instagram is restricted to people aged 13 and over, ad reach is equivalent to 65.0% of the internet user base. In addition, TikTok has 11.34 million users aged 18 and above in Argentina, and its advertising reaches 34.7% of adults aged 18 and above in Argentina, equivalent to 29.8% of Internet users. LinkedIn has 9.4 million members in Argentina, with ads reaching 28.8% of Argentine adults aged 18 and over, equivalent to 24.7% of internet users. Twitter has 5.9 million users in Argentina, equivalent to 12.9% of the population, and advertising coverage of 15.5% of Internet users.

The Current State of Gambling in Argentina

Argentina is one of the countries with the most offline casinos in South America, with nearly 80 offline casinos, and is also constantly developing iGaming. Argentina has relatively complete regulation of iGaming and sports betting, with each province managing independently. All 23 provinces and one city in Argentina have the power to supervise iGaming, but supervision of gambling advertising is relatively strict. Gambling in Argentina is widely accepted in society, and casinos, racetracks, betting shops and lottery sales stores in the country require judicial authorization to operate. Although each province has regulatory authority over iGaming, limited progress has been made in this regard. In order to support the development of the gaming industry, Argentina has launched a series of policies, including preferential tax policies, technical and management reforms, and marketing activities for the gaming industry, which has triggered more and more gaming companies to enter Argentina to operate iGaming. According to Digital Media Insights, Argentina’s gaming revenue will reach $370 million in 2023. Meanwhile, according to Argentina’s Economy Minister Martín Guzman, illegal iGaming generates nearly US$2.4 billion in revenue from the country every year.

In addition to football, Argentina’s betting market also includes other popular sports and betting types. In addition to football, rugby is also very popular in Argentina, where it is in the top 10 in the world rankings. In addition, horse racing, racing and hockey are also popular sports in Argentina. In the gambling world, poker, bingo and lotteries are also popular among online gamblers in Argentina. Whether you are looking for sports betting or other types of betting entertainment, Argentina’s betting market offers a variety of options.

Summary

Looking around the global gambling market, major iGaming companies are constantly looking for new gambling markets. Latin America is one of the most eye-catching markets. Argentina, with its perfect system, developed market and high degree of liberalization, is even more eye-catching. With the popularity of smartphones and the development of the Internet around the world, there is no doubt about the development prospects of iGaming. If you want to quickly enter the Argentinian gambling market, whether it is from short-term benefits or long-term operation, the white label iGaming company is the best choice. A stable white label iGaming system and a highly skilled technical team allow you to focus on iGaming marketing and promotion without worrying about other issues. TC-GAMING is a well-established white label iGaming company that has been in the industry for 16 years and is deeply trusted by gaming platforms. The website can be launched in 10 minutes, and it also has an exclusive template for the Argentinian gambling market and is tailored to user preferences. The system has the most complete automated activity system, including points, member mall, carousel games, registration, recharge, check-in and other preferential activity functions set for users to attract new users and retain them. At the same time, the TC-GAMING betting system has been connected to a variety of sports competition platforms, hosting more than a thousand sports events every week. The powerful functions and simple and easy-to-understand operation interface maximize the choices of different players; I believe that choosing TC-GAMING, will be your most solid partner!