The editor of TC-GAMING will work with you today to analyze the 2023 Indonesian gaming market. We have already talked about Malaysia’s gaming market and Internet market in 2023 in the previous article. Although the popularity of last year's World Cup has ended, the overall gaming market in Southeast Asia is still on an upward trend. Sources indicate that the Southeast Asian gaming market is expected to grow at a CAGR of 16.2% during the forecast period. The emergence of 5G technology has greatly accelerated the application of the Internet. Southeast Asian operators have announced 5G investment partnerships worth $30 billion. Take the two major operators in Indonesia, Ooredoo and CK Hutchinson. It won US$6 billion in agreements, accounting for 20%. Not to be outdone, Thailand also won an agreement of US$86. So for the gaming market in Indonesia, a Southeast Asian country,

Indonesia in a nutshell

Indonesia is a Southeast Asian country whose capital is Jakarta. Connected with countries such as Papua New Guinea, East Timor and Malaysia, it has a population of approximately 271 million. (The total per capita of the entire Southeast Asian countries is almost 400 million, so Indonesia has the advantage of demographic dividend in Southeast Asian countries.) It is the fourth most populous in the world. s country. The official language is Indonesian, 87% of them are Muslims, and the per capita GDP is US$4349.5. It’s US$3,000 less than Thailand, but twice as much as India. Although Indonesia has a relatively large proportion of Muslims, gambling is illegal. However, with the rise of iGaming, the privacy and convenience of iGaming have greatly increased the number of Indonesian gambling players. Let’s make a comparison based on mobile game data!

Indonesia is one of the fastest growing mobile markets in the world. Data from DATA.AI shows that Indonesia’s new application downloads exceeded 7.3 billion times in 2021, an increase of 33% compared to the 2019 epidemic period. At the same time, SAMI KIZILBASH, head of GOOGLE's global acceleration in 2022, said that Indonesia is now the fifth largest game market in Asia. From GOOGLE PLAY records, more than 150 million Indonesians visit GOOGLE PLAY to search for applications and games every month. According to the eConomySEA 2022 report, 34% of Indians play games at least once a week, and 13% of them play games for more than 1 hour a day. It can be seen that Indonesia’s mobile Internet is developing at a high speed.

Indonesia's economy

According to data released by the Indonesian National Bureau of Statistics on February 6, 2023. Indonesia's GDP will grow by 5.30% year-on-year in 2022, setting the highest growth rate before 2023. At the same time, the Indonesian Coordinating Minister pointed out that digital transformation has promoted Indonesia’s economic growth, and the economic output value of the digital economy in 2022 will reach US$77 billion. It is expected to grow to $146 billion by 2025. In other words, Indonesia’s digital economy will basically double from 2023 to 2025.

Indonesia/Gross Domestic Product (GDP)

Basic situation of Indonesian Internet

According to the latest data from GWI, by the beginning of 2023, Indonesians will spend more time using social media than ever before. Among working-age people, they will spend 42.9% of their total online time on social media.
Indonesians use TIKTOK more than 29 hours a month.
Indonesians use YouTube more than 26.8 hours per month
Indonesians use FB more than 14.6 hours per month
Indonesians use IG more than 15.4 hours per month
Indonesians use WhatsApp more than 29.1 hours per month

Everyone knows that social media promotion channels are one of the fastest ways to enter the local gambling market. After all, from the above data, we can also see that Indonesian Internet users spend a longer time on social media. As far as the editor knows, WhatsApp is used to send group messages. Gambling promotion methods such as TIKTOK and YouTube traffic.

Indonesia online time

Indonesians use TIKTOK time

Length of use of YOUTUBE Indonesia

Indonesians use FB time

Indonesians use IG time

Indonesian people use whatsapp time

Current situation of gambling in Indonesia

Indonesia is a Muslim country that prohibits any form of gambling, and there are no offline casinos in Indonesia. Indonesian Minister of Communications and Information Technology Johnny Plate said in the podcast that from 2018 to July 31, 2022, they closed 534,138 iGaming user accounts. But think back, in 5 years, tens of thousands of accounts were closed, but in this country with a population of more than 200 million, it is really a drop in the bucket. At the same time, it can also be seen that although Indonesia is a Muslim country, the development of the Internet and the convenience of iGaming fully meet the needs of the Indonesian people. (Another off-topic aside, the editor of TC-GAMING suddenly and inexplicably added to some gambling speculation groups this year. Through a translator, it was discovered that the texts in the speculation groups were all in Indonesian.)

What gambling games do they like in Indonesia?

Many Indonesians enjoy playing blackjack, roulette and baccarat. At the same time, they also like slot machines. There are also some scratch-off video games.

The expansion of the gambling market has several major factors and risks

1. In recent years, many countries have gradually legalized gambling, so the number of people participating in gambling has begun to grow.
2. The rise of iGaming. With the advancement of Internet and mobile technology, it has become easier for people to gamble, and they can truly have the experience of offline casinos without leaving home. As the number of people engaged in the gaming industry also increased
3. Regulation of gambling. As many countries open up to varying degrees of legalization, so does the regulation of gambling. The gambling industry is highly regulated in different countries. The introduction of regulations is also being gradually improved.
4. With the rise of iGaming, competition in the gambling industry has also followed. Advanced gambling websites and old gambling websites are competing for local market customers, and the cost of competition is also increasing.

Summary

Although in terms of religious beliefs, Indonesia and Malaysia are almost both Muslim countries and gambling is prohibited. But just because it is a Muslim country, gambling is prohibited. User stickiness is higher than that of gambling users in other countries, which has also accelerated the development of gambling users in Indonesia. At the same time, Indonesia has invested heavily in the Internet, and more and more Indonesians have joined the army of Internet users. After all, the trend of the times is the Internet. At the same time, the digital economy of the Internet is also one of Indonesia's main sources of income. But how to enter the Indonesian gaming market so that Indonesian gaming users will not feel disobedient and improve user stickiness. It is necessary to start from the local religion, language, belief, and culture, so that the gaming platform can seamlessly and perfectly enter the Indonesian gaming market. Better cater to the operating habits, visual habits, language translation, cultural integration of Indonesian gambling users; the recruitment, activation, retention, return, etc. of gambling users. These are all things that gambling platforms need to consider when choosing a white label iGaming. TC-GAMING's business has covered Vietnam, Cambodia, Thailand, Myanmar, Malaysia, Indonesia, China and other countries. Supports multi-language system conversion at the same time. The language translations were carefully translated and proofread by language experts at the time. At the same time, we also hired a data designer at the time for visual design. At the same time, the 24-hour information security team monitored the system operation at all times to ensure the smooth operation of the system. TC-GAMING cooperates with major well-known game manufacturers to provide rich game types. Users can always find their favorite gambling game types on the platform. Choosing TC-GAMING allows you to easily enter the Indonesian gambling market without any burden.