- August 01, 2022
How Vietnam Gaming Platforms Get Traffic (Part 2)
Various online traffic channels for Vietnam gaming platforms
In recent years, due to the epidemic and China's policy reasons, the gaming market has been greatly impacted, and costs have increased significantly. Many gaming platform leaders have opened up new gaming markets in Southeast Asia. Vietnam has a population of more than 97 million, and its GDP has maintained steady growth in recent years. At the same time, the Vietnamese people's love of gambling has also established Vietnam's important market position in the gaming market in South East Asia. Before the platform entered the Vietnamese gaming market, the first thing to start with was marketing. In addition to the gaming platform’s own promotional activities, the Internet is the easiest and most direct way to develop customer sources, and it can obtain a steady stream of customers. One of the source channels. In the previous article, we talked about several online marketing methods for Vietnamese games. Such as Tiktok, Instagram, website advertising and other promotion methods. In this article, we will continue to further organize and analyze the online promotion methods of Vietnamese dating apps and game apps, and their advantages and disadvantages.
1. Advantages and Disadvantages of Dating Application Promotion
The number of downloads of dating apps in Vietnam is second only to games and video apps. At the same time, a recent survey report by Decision Lab showed that 65% of people in Vietnam have used dating apps. Among them, Tinder is the most popular dating app, accounting for about 22%. Facebook takes advantage of its inherent advantages and has also launched Facebook Dating, which accounts for about 17% of the market. In terms of frequency of use, Vietnamese people use dating apps very frequently, with nearly 30% using it every day, 19% using it 2-3 times a day, and 15% using it 6-7 times a week. It can be seen from this data that it is easy to find high-quality user groups in dating apps. You can create your own personal IP, sign up for a premium dating membership, and the dating app will continuously give you user recommendations. With traffic recommendations, through step-by-step communication with users, you can convert users to your private domain traffic.
Advantages of dating app promotion:
1. Easily reach the most valuable and high-quality users
2. The information posted by the dating platform behind your account, such as pictures, videos, text, etc., will make readers feel authentic and credible. It has 10 times more views than user videos on YouTubers
3. Through one-on-one chat communication, the conversion rate is high
4. Maintain your account well, and the dating platform will continue to provide you with referral traffic
5. Free and flexible, you can accurately target your target user group through your personal settings
Disadvantages of dating app promotion:
1. The registration conversion cycle cannot be determined, but it can be controlled (three days of normal communication)
2. A dedicated person is needed to follow up the interactive communication
3. Requires a lot of account and personal settings
4. It is easy to be banned (you need to insist on one machine and one number for multiple IPs to ensure that there will be no batch bans)
5. A dedicated person is needed to maintain the account and keep the account active
Vietnam gaming promotion methods-summary of dating application promotion
For dating apps, when you purchase a premium membership on the platform, the information platform will give you recommendations for daily personality maintenance, publishing some personal updates, etc., and then carry out private domain conversion based on the traffic generated by these recommendations. In terms of account dimensions, keep one machine and one number, do not post some obviously illegal pictures or videos, enable multiple IPs for switching, and if possible, enable the terminal's application trajectory to simulate human movement trajectories to reduce account bans. TC-GAMING has specially hired Vietnamese designers to design the UI interface of the gaming platform based on the vision and preferences of Vietnamese people. At the same time, TC-GAMING hasVietnam white label gaming, wherein the backend user activities are also designed through market research and statistical collection, targeting the concerns and preferences of Vietnamese users.
2. Promotion of game applications
As Vietnamese people's living standards get higher and higher, their requirements for entertainment quality are also getting higher and higher. Among them, games are one of the most watched entertainment fields. Sensor tower data shows that mobile game players in Vietnam have downloaded games 1.7 billion times, ranking second in Southeast Asia. At the same time, due to the impact of the epidemic in recent years, the Vietnamese game market has grown by 6%. According to Google statistics, Vietnam is one of the countries in Southeast Asia with a very high proportion of mobile device users, with 72% of adults using mobile devices every day. The Vietnamese game market has such a large user base, and gaming platforms can enter the Vietnamese game market for promotion. Take popular games in Vietnam as an entry point. As stated on TC-GAMING Vietnamese White Label iGaming website: "Color dish, Fish, Shrimp and Crab, Vietnamese Chess, Omaha Poker, Texas Hold'em and other games that are familiar to Vietnamese people.:
(Vietnam’s mobile game players account for 85%)
(2021 Game Download Ranking)
(Single-day game download rankings in July 2022)
There are several ways to promote among game users
1. Publish tasks, promotional information, recharge discounts, etc. about the Vietnam gaming platform in the game. (Most games have props for public screen shouting or circle shouting)
2. Advertising cooperation with game commentators or anchors.
3. Cooperate with game guilds.
4. Account nickname and personal introduction in the game.
Advantages of game application promotion:
1. The user base is large and users have sufficient time.
2. Promotional content can be combined with familiar things in Vietnam orPopular games in Vietnamrelated;
3. The users are all young people. Whether you are an agent or a direct customer, they are a good group.
4. Users are concentrated and easy to use mobile terminals
Disadvantages of game application promotion:
1. Promotion in the game requires a large number of accounts, to avoid the risk control of the game application itself, pay attention to sensitive words, IP, activity of game accounts, etc.;
2. Game broadcast speaker (the content must be very precise and guiding).
3. The labor cost is high and the chat is conducted one-on-one.
(Popular Vietnamese folk game)
Vietnam gaming promotion methods-summary of game applications
After converting game users to the private domain, guide them to register for daily check-in activities. For example, TC-GAMING White Label iGaming provides users with daily check-in, points mall, novice tasks, etc. to cultivate users' habit of logging in to the gaming platform every day. Finally, recharge and convert. If you want to avoid certain words when shouting or giving nicknames in the game, you can use some synonyms or homophones instead. Each game has different banned words, so you need to test the vocabulary before promoting it.
Summary
In Vietnam, with the increase in GDP in recent years, people's lives have become better and better. According to 2021, GDP will total US$350 billion. And according to. The iGaming market is currently around US$67 billion and is expected to grow to nearly US$93 billion by 2023, an annual growth rate of nearly 11.5%. The main reason for this increase is that the increase in smartphone usage is due to the legalization of sports betting in Vietnam. Since then, more than 20 provinces in Vietnam have also legalized sports betting. This clearly illustrates , Vietnamese people are not averse to gambling, and in iGaming. Sports accounted for the largest proportion of more than 40%, followed by live action and lottery at 32.1% and 13.2% respectively. From these data, it can be seen that the potential of Vietnam's gaming market is relatively optimistic. TC-GAMING has accumulated many Vietnamese gaming customers in the gaming industry for more than ten years. We take the time to pay attention to and organize the latest developments in the Vietnamese iGaming market. I believe TC-GAMING will be your most solid partner in advancing the Vietnamese gaming market.
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